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Sam Adams' 'Enjoy the Colors of Summer'


SPW Editor
Tuesday, May. 30, 2017


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Summertime is almost here, and what better way to reacquaint ourselves with its many joys (think pool parties, BBQs and lounging on the beach) than with a cold Samuel Adams Summer Ale in its festive new packaging? Decked out in blazing hues of orange, yellow and blue, the brand’s ad agency, MMB in Boston, used the color scheme as the brief for a new all-CG spot designed, directed and produced by Aggressive ( 


Agency: MMB

President/Founder: Fred Bertino
Creative Director/Founder: Jamie Mambro
Creative Directors: Travis Robertson, Greg Almeida
Art Director: Ryan Dalton
Copywriter: John Geany
Chief Strategy Officer: Jon Balck
Marketing Supervisor: Jaclyn Posner
Director of Production: Sara Ventetuolo
Executive Producer: Lily Ellis

Production & VFX: Aggressive

Directors: Aggressive
Creative Directors: Alex Topaller, Dan Shapiro, Alex Mikhaylov
Art Director: Alex Mikhaylov
CG Supervisor: Max Chelyadnikov
Producer: Dustin Pownall
Pitch Concept Designers: Flavio Montiel, Alex Mikhaylov
3D Modelling & Animation: E.D. Satan, Filipp Gorbachev, Dmitriy Paukov
2D Animation: Vladimir Tomin, Alex Frukta
Render: Max Chelyadnikov, Filipp Gorbachev
Compositing: Max Chelyadnikov
Sound Design: Wesley Slover

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