Thursday, March 21, 2019
You are here:

Samsung's “Anatomy of Ski"

By

Right Word Media
Wednesday, Oct. 24, 2018

875 views

Log in or register now!

HOBO engineer Diego Jimenez created 2 distinct mixes: one in traditional stereo for a Samsung exhibit in the New York in which users would strap into an actual pair of skis or surfboard to add the one-of-a-kind experience and for Vimeo; and a second “360 Spatial Audio” or “object-based” mix for Facebook, incorporating emerging VR audio technology designed to heighten the VR experience exponentially.

“What is unique about spatial mixing is that the audio changes as you move your head, so if you turn your head to left the audio perspective will change in relation to your movement, just like it does in real life,” Jimenez says. ”Spatial audio makes you feel like you are there – it takes the VR experience to a whole other level.”

In addition to Jimenez’s work on the both the stereo and spatial audio mixes, HOBO’s Oscar Convers and Stephen Davies composed original music designed to integrate with the immersive sound for “Anatomy of Surf” and “Anatomy of Sky” respectively.

Ant Gentile, Creative Director at Hidden Content, a company that specializes in creating and producing an array of innovative VR experiences, from documentaries to narrative fiction, explains that audio is essential for the full immersive VR experience, even if it is an aspect that is often overlooked by VR users.

“Audio is extremely important to the VR experience even though it's sometimes taken for granted by viewers because the visuals are right in front of them,” Gentile says. “I applaud HOBO’s decision to be an early investor in this technology. It’s not always easy being an early adopter in a new technology, but HOBO is clearly up to the challenge. A few years from now we're going to look back at how we did 360 VR audio mixes the same way editors look at how they used cut film.”

Credits

Client: Samsung

Project: “Anatomy of Ski”

Production: Hidden Content, New York

Creative Director: Ant Gentile, Director: Adam Donald, Producer: Kim Parker

Production: 451 Media, New York

Executive Producer: Jessica Gentile, Editor: Ryan Farley, Editor: Steve Lucin

Production: Freeride Entertainment

Executive Producer: Derek Westerlund, Producer: Shin Campos, Production Manager: Cory Horton, DP: Greg Wilson, Key Grip: Brandon Taylor, 1st AC: Real Sprague, Camera: Hunter Herrick, Camera Tech: Alan Bucaria, Post Supervisor: Gil Gavish, VR Camera: Anthony Vitale, VR Camera: Aaron Whitley, 

Music/Sound Design/Audio Post: HOBO, New York

Engineer: Diego Jimenez, Music: Stephen Davies (“Anatomy of Ski”), Producers: Mary Valentino and Jon Mackey

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Mar. 21, 2019

Havas Chicago has hired John Norman as chief creative officer. His work...

Thursday, Mar. 21, 2019

Divergent views and varied insights marked ThinkLA’s Mobile Breakfast on...

Wednesday, Mar. 20, 2019

Nonfiction Unlimited has signed director Marcus Ubungen for commercial...

Wednesday, Mar. 20, 2019

Production house Interrogate is teaming up with filmmaking team Jeff and...

Wednesday, Mar. 20, 2019

Jordan Peele has tightened his grip in "Us," a less satirical and more...

Wednesday, Mar. 20, 2019

Partizan has added director Jonathan Klein to its roster for commercials...

Recent SPW Releases

Thursday, Mar. 21, 2019

Miller Tripods Ltd., a leader in the production of innovative camera...

Thursday, Mar. 21, 2019

Manhattan Edit Workshop (MEWShop), the cutting-edge, digital-training...

Thursday, Mar. 21, 2019

When people think about camera arms, they usually visualize the large...

Wednesday, Mar. 20, 2019

Leading visual effects, animation and stereo conversion company DNEG is...

Wednesday, Mar. 20, 2019

IABM , the international trade association for broadcast and media...

Monday, Mar. 18, 2019

Cinedigm Corp (CIDM) , a leading independent distributor, announced a new...

MySHOOT Profiles


Director
Cinematographer, Director
Cinematographer, Director
Josh Ausley DP
Cinematographer

MySHOOT Company Profiles

Top