SAP's "Dear Business"


Right Word Media
Wednesday, Jan. 13, 2021


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“Dear Business” -- the new :60 ad for SAP, created and executed by full-service creative boutique  Kommune|NoSlate -- serves as a thank you note to the business community writ large for their resilience and management of the unprecedented challenges Covid-19. The ad is currently airing internationally in the US as well as in the U.K. and German markets. Not bad for a project originally intended for an online audience that grew in media buy thanks to the client’s enthusiasm for it.


Client: SAP
Project: “Dear Business” (:60)

Agency/Production/Post: NoSlate Productions, Inc., Venice, CA
Creative Directors: Jeff Reed, Danny Zobrist
Copywriter: Sean McNamara
Producer: Jon Barlow
Composer: Tom Meredith 
Editor: Danny Peng
Designers: Rui Ma, Alex Hanson, Hoon Chong

Post: Therapy Studios, Los Angeles, CA
Audio Post: Dillon Cahill
Color/Finish: Phil Apostol
Executive Producer: John Ramsay

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