Sarofsky + FITC "What You May Find"


Monday, Apr. 20, 2020


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For the 2020 edition of its flagship annual creative event in Toronto, design and technology event producer FITC engaged design-driven production company Sarofsky to create an epic main title piece. With the event's postponement, both companies forged a new strategy to share their powerful cinematic experience, entitled "What You May Find." Set to a new rendition of the classic hit "In The Year 2525," this rich, iconic animation offers a stark vision of "what we may find," ending with a ray of hope.


Complete Project Credits: "What You May Find" Main Tools: Adobe Creative Cloud; Maxon Cinema 4D; Adobe After Effects; SideFX Houdini. Running Time: 2:53 Debut Date: April 19, 2020 Vimeo: Special Thanks to the FITC team led by Shawn Pucknell Design/Production Company: Sarofsky Director: Erin Sarofsky Co-Director: Duarte Elvas Executive Producer: Steven Anderson Producer: Kelsey Hynes Lead Artists: Josh Smiertka, Jake Allen, Tanner Wickware, Matt Miltonberger Additional Design and Animation: Ally Munro, Griffin Thompson, Andrew Hyden, Dan Moore, Tobi Mattner, Nik Braatz Additional Contributors: Jamie Gray, Andrew Rosenstein, Mark Galazka, Kenny Albanese Music Supervision: Groove Guild Final Mix and Sound Design: Groove Guild Music Track: "In the Year 2525" Composer: Richard Evans Performed by: Jon Notar featuring Jean Rohe Master Recording: Groove Guild Publisher: Zerlad Music Enterprises, Ltd. (BMI) Worldwide Rights Administrator: Grow Your Own Music (BMI), a division of "A" Side Music, LLC d/b/a Modern Works Music Publishing

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Roger Darnell
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