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"Scooter is Ten" - The Solution is Ten

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hesh@ragingarti...
Monday, May. 28, 2018

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“Scooter is Ten” marks the return of Scooter the Neutered Cat, who first appeared under Superlounge director Jordan Brady’s direction in 2014. With his 70s vibe, gold chains, turtlenecks and kitty swagger, Scooter was an instant phenomenon, racking up millions of views and spawning user-generated recreations in homage to the original. Here, Brady and the creative team at Northlich convey the message that “The Solution is Ten,” promoting the movement to spay, neuter and adopt felines. 

Credits

Client: The Joanie Bernard Foundation / Cincinnati, OH
Campaign: The Solution is Ten
Spot Titles: “Scooter is Ten” :15
First Airdate: May 14, 2018

Agency: Northlich/Cincinnati
VP/Managing Director: Liz Phillips, Sr. Account Manager: Kate Lett, VP/Group Creative Director: Kerry Broderick, CD/Copywriter: Pat Pujolas, CD/Art Director: Jason Langdon, Producer: Trish Cranor

Production Company: Superlounge
Director: Jordan Brady, DP: Michael Svitak, Executive Producer: Dave Farrell, Executive Producer: Vicki Williams, UPM: Joel Todaro

Post: Red Echo Post / Cincinnati, OH
Editor: Zach Ceislak, Sound: Grant Kattman, Post EP: Rob Smith
 
Music: Circa Music And Audio Post / St Petersburg, Florida
Composer: Allen DiCenzo

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