Scotts "Misdiagnosis"


Raging Artists
Monday, May. 13, 2024


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Scott for Scotts resolves a “Misdiagnosis” by letting a woman know that her dry spots in her lawn can be cured not by watering, but through treatment with Scotts Turf Builder Healthy Plus Lawn Food. Treading the turf of double entendres with the lawn doctor and his patients are agency MullenLowe, which created the campaign, production company Smuggler and director Benji Weinstein, editorial company Union NY and editor Justin Quagliata, aka “Q”.


Client: Scotts Spots Title(s): The Talk :30, Misdiagnosis :15 First Air Date: 4/29/24

First Air Date: 4/29/24

Agency/Location: MullenLowe U.S.
ECD: Tim Vaccarino, 
SVP, Creative Director - Art: Zach Menna, SVP, Creative Director - Copy: Rich Singer, Associate CD - Art: Ian Todd, Copywriter: Annie Turner, Art Director: Maria Ossa, SVP, Production: Brian Smith, Agency Producer: Evelyn Ng

Production Company/Location: Smuggler
Director: Benji Weinstein, EP(s): Drew Santarsiero, Producer: Jason Manz

Editorial Company/Location: Union Editorial NY
Editor: Justin Quagliata, Assistant Editor: Colin Davis, Managing Director: Caryn Maclean, Editorial EP: Melissa Lubin, HOP: Lily Hartmann

Telecine Company/Location: Co3
Colorist: Tim Masick, Sr. Producer: Gwen Frey

Post/Effects Company/Location: Union Editorial NY
Flame Artist(s): Scott Bravo & Jason Ortenberg, Flame Assist: Vanessa Rodriguez

Audio Company/Location: Heard City NY
Mixer: Phil Loeb

Shoot Location: Los Angeles, CA

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