Seresto's "Strap In" Campaign (cats)


Tuesday, May. 14, 2024


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Production house Retriever announced the launch of a new international integrated campaign on behalf of Seresto, aimed at offering a hassle-free solution to the age-old problem of flea and tick protection. The campaign, developed in collaboration with creative agency Organic, consists of live action production of video and still photography content for both the feline and canine product lines, each reframing the flea collar as an enabler of untethered freedom, not a method of restraint. To achieve a carefree ethos, Organic developed a creative concept requiring executional expertise in working with pets, leading them to Retriever to bring the campaign to life. The result is a charming campaign filled with heartwarming on-screen chemistry between actors and animals that can be deployed in practically any international market. The team produced a full-scope library of assets to be used in TV spots, social media, print, retail, and Out-Of-Home. The campaign is now live in France, Italy, Poland, the UK and western Europe.


Executive Producers: Matt Richmond, Jon Michael Ryan (Retriever)
Producer: Rachel Gold, Natalie Louise
Director: Jon Michael Ryan
Agency: Organic - Dominic Chiodi, Thomas Cochill, Jen Kreger, Stacy Foreman, Chris Blazye
Client: Kingsley Baxendale
Production Coordinator: Aynoa Alvarez-Wautiez
Animal Wrangler: Chris Brown
Assistant Animal Trainer: Sam Capp
Art Director: Michelle Sotheren
1st AD: Mike Searle
DP: Catherine Derry
Camera Op: Dan Lobo-Pires
1st AC: Jason Henwood
2nd AC: Taylor McClay
Key Grip: Anthony Ward
Stills Photographer: Grace Chon (Retriever)
Digitech: Gideon Marshall
1st Assistant: Ken Street
Costume Designer: Becky Gore
Gaffer: Kevin Gardner
Hair & Make Up Artist: Nicole Fairfield
Location Manager: Rosie Sales

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