The Simon Foundation "Rude2Respect"

By

Right Word Media
Wednesday, Jul. 12, 2017

3989 views

Log in or register now!

Health stigma hurts. That’s the simple yet powerful message delivered in the animated PSA for The Simon Foundation entitled “Rude2Respect,” animated by Calabash, in conjunction with the creative design studio Group Chicago. The video can be seen on YouTube, as well as at Rude2Respect.org, affiliated social media channels and as part of various educational and marketing initiatives as the campaign evolves.

Wayne Brejcha, Calabash Creative Director says: “We also didn’t want to overly complicate it with a lot of crazy camera moves roller-coastering through the space or rotating around the characters. We constrained it to feel a little like two-and-a- half dimensions – 2D characters, but with the lighting and textures and additional physical feel you expect with 3D animation.”  

Credits

Client: The Simon Foundation

Project: “Rude2Respect”

Agency/Design: Group Chicago, Chicago, IL

Founder/Creative Director Kurt Meinecke
Creative Director: Barbara Lynk,

Animation: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Media Type: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Thursday, Jan. 13, 2022

American Cinema Editors (ACE) announced today that the organization will...

Thursday, Jan. 13, 2022

Set designer/art director Ann Harris, best known for her over 60 movie and...

Thursday, Jan. 13, 2022

The global digital performance agency Labelium, which specializes in e-...

Thursday, Jan. 13, 2022

Writers Guild of America West (WGAW) and Writers Guild of America, East (...

Wednesday, Jan. 12, 2022

11 Dollar Bill, a leading independent post-production studio specializing...

Wednesday, Jan. 12, 2022

Nominees for the 28th Annual Screen Actors Guild Awards ® honoring...

MySHOOT Company Profiles