The Simon Foundation "Rude2Respect"

By

Right Word Media
Wednesday, Jul. 12, 2017

3460 views

Log in or register now!

Health stigma hurts. That’s the simple yet powerful message delivered in the animated PSA for The Simon Foundation entitled “Rude2Respect,” animated by Calabash, in conjunction with the creative design studio Group Chicago. The video can be seen on YouTube, as well as at Rude2Respect.org, affiliated social media channels and as part of various educational and marketing initiatives as the campaign evolves.

Wayne Brejcha, Calabash Creative Director says: “We also didn’t want to overly complicate it with a lot of crazy camera moves roller-coastering through the space or rotating around the characters. We constrained it to feel a little like two-and-a- half dimensions – 2D characters, but with the lighting and textures and additional physical feel you expect with 3D animation.”  

Credits

Client: The Simon Foundation

Project: “Rude2Respect”

Agency/Design: Group Chicago, Chicago, IL

Founder/Creative Director Kurt Meinecke
Creative Director: Barbara Lynk,

Animation: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Media Type: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Tuesday, Jun. 30, 2020

Among all the ways the world is changing before our eyes, the new...

Friday, Jun. 26, 2020

Atlanta-based rap and hip hop artist KC Carter takes listeners on a deeply...

Friday, Jun. 26, 2020

Hula Post announces the launch of Hula Post Everywhere, its newest...

Thursday, Jun. 25, 2020

Sigma Corporation of America , a leading camera, photography lens, cine...

Wednesday, Jun. 24, 2020

OpenDrives , the digital media industry’s most trusted network-attached-...

Wednesday, Jun. 24, 2020

Led by the outstanding awards performance of “ Moldy Whopper ” for Burger...

MySHOOT Company Profiles