A Smarter Kind of Simple
By
Lynne Collins1323 views
With fresh inspiration, SCS developed a new mantra for Kwikset in the form of a new tagline: “A Smarter Kind of Simple”. The new mantra has become the foundation of a campaign built on the duality of “smart and simple” that represents most of the brands’ product features, and what customers are looking for in their security solutions.
Credits
Client: Spectrum Brands / Kwikset
VP Marketing: Matt Zimmer
Sr. Brand Manager: Erik Glassen
Brand Manager: Mario Cardenas
Assistant Brand Manager: Teeanna Isaac
Product Specialist: Donnie Viajar
DCX Photographer: Bailey Woofter
DCX Photographer: Alex Obleas
Agency: SCS
Founder & CEO: James Schiefer
President & Chief Strategy Officer: Jeff Roach
SVP Brand Solutions: Tommy Campagne
Chief Creative Officer: John Zegowitz
Executive Producer: Catherine Gudvangen
Content Producer: Dave DeSantis
Creative Director/Copywriter: Ryan Simonson
Sr Art Director: David Kania
Art Director: Amy Higgins
Junior Copywriter: Schuyler Vanderveen
SVP Media: Andres Torrente
Associate Media Director: Marvell Lam
Integrated Media Supervisor: Kat Pearson
Director Project Management: Lauren Harvey
Production House: STEPT
Directors: Varsity / John Marisco & Ben McManus
