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Snuggle Serenades

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DWAgency
Monday, Feb. 13, 2017

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Jan. 21 was National Hug Day, and in honor of that occasion and Valentine's Day on Feb. 14, the makers of Snuggle® fabric conditioner products have launched a very special website. Now through Feb. 28, anyone visiting http://SnuggleSerenades.com can easily create custom video valentines featuring unique performances from the brand's iconic mascot, Snuggle Bear.

Credits

Project Name: SnuggleSerenades.com, including two customizable music videos
Debut Date: Jan. 17, 2017
Film Location:  Detroit, Michigan.
Website: http://snuggleserenades.com

Client: Sun Products Corporation
VP Conditioning and Visual Branding: Bibie Wu
Senior Brand Manager: Michael Monteleone
Associate Brand Manager: Max Branstetter
VP Digital & Consumer Activation: Ken Krasnow
Director of Digital Marketing: Brendan O’Marra
Social Media Manager: Katherine Lee

Adverting Agency: Campbell Ewald
CEO: Kevin Wertz
Chief Creative Officer: Jo Shoesmith
Managing Director of Digital: Jamie Lewis
EVP, Director of Account Service: Jonathan Lange
Executive Creative Director: Chip Rich
ACD/Copywriter: Nick Elliott
Art Director: Nicole Regan
Senior Account Supervisor: Aneika Fermin
Assistant Account Executive: Olivia Poglianich
Director of Digital Solutions: Nicole Kuhnlein
Associate Digital Design Director: Mike Ceraulo
Associate Creative Director: Chris Elkjar
Social and Content Strategy: Lora Stock
Senior Business Manager: Toni Velez-Lucarelli
Integrated Producer: Christopher Robertson

Digital Development Company: Picnic New Media
Creative Lead: Joe Sciacchitano
Digital Technical Lead: Drew Beaman
Digital Front-end Developer: Joe Sciacchitano
Managing Director: Jim Shanley
Project Manager: Crystal Solomon
Quality Assurance: Paulette Vallad, Amy Weishuhn

Production Company: Dictionary Films
Director: Jason Cook
Director of Photography: Kevin Hewitt
Executive Producer: Robin Tracey
Production Manager: Sara Smith

Animation, VFX & Finishing Company: Flavor
Creative Director: Jason Cook
Executive Producers: Darren Jaffe, Dave Peyton
Producer: Katie Thompson
Motion Designers: Paul Williams, Ella Yoon
VFX Artists: Ann Allen, Tricia Garrisi
Finishing Editor: Ron Moser
Assistant Editors: Chris Katitus, Olaf Steel
Color: Eric Maurer

Editorial: Cutters
Creative Editor: Dave Mariani
Executive Producer: Mary Connolly       

Music: Yessian Music
Executive Producer/West Coast: David Gold
Partner/Head of Production: Michael Yessian

Stage/Studio Facility: RingSide Creative

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