Tuesday, September 25, 2018
You are here:

SoCal Honda Dealers "Penguin"

By

hesh@ragingarti...

4918 views

Log in or register now!

Selling a car to Santa is no easy feat. Neither is winning the confidence of Secret Weapon Marketing’s Rick Sittig, a 30-year ad vet and accomplished director in his own right.  Emmy Award® winning studio ShadowMachine has accomplished both, with its second consecutive SoCal Honda Dealers holiday campaign via Secret Weapon. "Penguin" part of a  4-spot package – also screening in theaters - follows up on last year’s success, continuing the "Happy Honda Days" campaign message with a twist. While the animation style contributes to the initial warm and cheery image of potential North Pole customers, their rougher edges are revealed. The spots were directed by ShadowMachine’s Jed Hathaway, who helmed the first round of Honda spots.  >more

Credits

Client:  SoCal Honda Dealers Association
Spots Title(s): Angel, Chimney, Penguin, Max
First Air Date: 11/18/2013

Agency:  Secret Weapon Marketing  Santa Monica, CA
Creative Director: Rick Sittig
Associate Creative Directors: Leah Dieterich, Reece Hoverkamp
Art Directors: Neil Desai, Brynn Malek, Janete Chun, Jaime Villalva,
Copywriters:  Brian Hallisey, Kathryn McFarlane, Sarah Weigl, Mike Alfaro
Agency Producer:  Randy Zook

Production Company:  ShadowMachine Los Angeles
Director: Jed Hathaway
DP:  Mark Eifert
Animation Director: Webster Colcord
EP(s):  Corey Campodonico, Alex Bulkley
Head of Production/Producer:  Victoria Howard

Editorial Company:  Stitch Santa Monica, CA
Editor: David Checel
Compositing: Mitch Gardiner
Editorial EP: Chris Girard

Telecine Company: Company 3 Santa Monica, CA
Colorist: Dave Hussey

Sound Mix:  Eleven Sound  Santa Monica
Mixer: Jeff Payne

Shoot Location: ShadowMachine Studio Los Angeles, CA

Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Sep. 25, 2018

Production company Durable Goods has signed director David Falossi II for...

Tuesday, Sep. 25, 2018

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of...

Tuesday, Sep. 25, 2018

Production house m ss ng p eces has brought L.A.-based comedy directing...

Monday, Sep. 24, 2018

Robert Greenblatt, who has run NBC's entertainment division for nearly...

Monday, Sep. 24, 2018

Production company Superprime has added filmmaker Yorgos Lanthimos to its...

Monday, Sep. 24, 2018

After spearheading an epic, 18-hour documentary on the Vietnam War,...

Recent SPW Releases

Tuesday, Sep. 25, 2018

Sigma today announced five new Sigma Global Vision lenses shown for the...

Monday, Sep. 25, 2017

321 the Agency announced today it was named one of 50 statewide companies...

Monday, Sep. 24, 2018

Carbon collaborated with integrated agency Golin to create a fully-...

Monday, Sep. 24, 2018

Canvas.Malibu, in association with The Little Beach House is pleased to...

Monday, Sep. 24, 2018

When it comes to creating the beauty shot in online advertising, bigger...

Friday, Sep. 21, 2018

For fans of Crystal Pepsi, the drink’s revival could not come too soon...

MySHOOT Company Profiles

Top