Special Olympics' "Different Like Me"

71 Degrees North (www.71degreesnorth.com) and Director Martin Rodahl’s newest PSA, “Different Like Me,” for its longtime client, Special Olympics, celebrates our differences at an uncertain time in America when many people fear them. The spot features real athletes practicing various sports as their intermingling voices recite a poem that speaks to their respective journeys as Special Olympians. In an effort to raise awareness and highlight what makes every human unique, 71 Degrees North executed all aspects of production, from concept through editorial.