Thursday, November 15, 2018
You are here:

StarKist TV Commercial -- New Chicken Creations Pouches!

By

Right Word Media
Wednesday, Sep. 12, 2018

1054 views

Log in or register now!

Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist featuring beloved brand icon Charlie the Tuna reunited with actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” The new ads spotlight the brand’s spicy new line of Tuna Creations® BOLD and Chicken Creations™ single-serve pouches. 

For the project, Calabash Executive Producer Sean Henry attended the shoot in Los Angeles to work closely with Director Peter Siaggas to insure the live action and animation would integrate perfectly in post.

“The spots are very tongue-in-cheek and don’t take themselves too seriously,” Henry says. “’Bold’ was shot entirely against green screen with most of the environment being fabricated in post. Candace was a great sport and a real pro when it came to maintaining eye lines and acting against an imaginary co-star. Peter gave us great material to work with, in both the beautifully-composed shots and the performances from Candace.”

Credits

Client: StarKist

Project: Tuna Creations® BOLD and “Chicken Creations™ BOLD” (both :15s)

Agency: Quench, Harrisburg, PA

Group Creative Director: John Gilbert

Production Company: Cornerstone Pictures, Haverford, PA

Director: Peter Siaggas
Executive Producer: Bill German

Animation/VFX: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Nov. 14, 2018

F. Scott Fitzgerald, who said there are no second acts in American lives,...

Wednesday, Nov. 14, 2018

If there is a big studio movie that's more generally crowd-pleasing than "...

Wednesday, Nov. 14, 2018

Director Henry Littlechild has joined production house Wondros for...

Wednesday, Nov. 14, 2018

Score one week for NBC in what’s becoming an intriguing battle with CBS...

Tuesday, Nov. 13, 2018

When you think of the wives and girlfriends of criminals and mobsters in...

Tuesday, Nov. 13, 2018

O Positive, home to a filmmaking roster known for comedy, has brought...

Recent SPW Releases

Wednesday, Nov. 14, 2018

Lola Lott, charlieuniformtango principal/CEO, announced the company has...

Wednesday, Nov. 14, 2018

Starring George Clooney and Natalie Dormer, the latest Nespresso campaign...

Wednesday, Nov. 14, 2018

Erin Sarofsky and her colleagues at the Chicago-based design-driven...

Wednesday, Nov. 14, 2018

New York Women in Film & Television (NYWIFT), the largest member...

Tuesday, Nov. 13, 2018

At this year’s Association of Moving Image Archivists (AMIA) Annual...

Tuesday, Nov. 13, 2018

U.S. digital advertising revenues for the first six months of 2018 soared...

MySHOOT Profiles


Director
John Komnenich
Director, Editor

Visual Effects and Animation

MySHOOT Company Profiles

Top