Monday, June 24, 2019
You are here:

StarKist TV Commercial -- New Chicken Creations Pouches!

By

Right Word Media
Wednesday, Sep. 12, 2018

2052 views

Log in or register now!

Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist featuring beloved brand icon Charlie the Tuna reunited with actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” The new ads spotlight the brand’s spicy new line of Tuna Creations® BOLD and Chicken Creations™ single-serve pouches. 

For the project, Calabash Executive Producer Sean Henry attended the shoot in Los Angeles to work closely with Director Peter Siaggas to insure the live action and animation would integrate perfectly in post.

“The spots are very tongue-in-cheek and don’t take themselves too seriously,” Henry says. “’Bold’ was shot entirely against green screen with most of the environment being fabricated in post. Candace was a great sport and a real pro when it came to maintaining eye lines and acting against an imaginary co-star. Peter gave us great material to work with, in both the beautifully-composed shots and the performances from Candace.”

Credits

Client: StarKist

Project: Tuna Creations® BOLD and “Chicken Creations™ BOLD” (both :15s)

Agency: Quench, Harrisburg, PA

Group Creative Director: John Gilbert

Production Company: Cornerstone Pictures, Haverford, PA

Director: Peter Siaggas
Executive Producer: Bill German

Animation/VFX: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Jun. 24, 2019

With last week’s Cannes Lions International Festival of Creativity in the...

Monday, Jun. 24, 2019

The 2019 BET Awards featured a number of contemporary pop and rap stars...

Sunday, Jun. 23, 2019

"Toy Story 4" brought the box office to life with a $118 million opening...

Sunday, Jun. 23, 2019

Academy Award-winning actor Geena Davis says achieving gender parity on...

Friday, Jun. 21, 2019

The 66th Cannes Lions International Festival of Creativity came to a close...

Friday, Jun. 21, 2019

Chapeau FX has evolved into Chapeau Studios, expanding its core team from...

Recent SPW Releases

Thursday, Jun. 20, 2019

Director/Photographer Stewart Cohen had a book signing of his latest book...

Wednesday, Jun. 19, 2019

Anybody who thinks the Chicago Symphony Orchestra experience is meant for...

Tuesday, Jun. 18, 2019

Partners and Creative Directors Adam Gault and Ted Kotsaftis of NYC-based...

Tuesday, Jun. 18, 2019

Red Giant today announced VFX Suite , an all-new suite of keying, tracking...

Tuesday, Jun. 18, 2019

Production company and content creation studio HOSTAGE FILMS has signed...

MySHOOT Profiles


Director, Editor

Visual Effects and Animation
Josh Ausley DP
Cinematographer

Director

MySHOOT Company Profiles

Top