StarKist TV Commercial -- New Chicken Creations Pouches!

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Right Word Media
Wednesday, Sep. 12, 2018

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Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist featuring beloved brand icon Charlie the Tuna reunited with actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” The new ads spotlight the brand’s spicy new line of Tuna Creations® BOLD and Chicken Creations™ single-serve pouches. 

For the project, Calabash Executive Producer Sean Henry attended the shoot in Los Angeles to work closely with Director Peter Siaggas to insure the live action and animation would integrate perfectly in post.

“The spots are very tongue-in-cheek and don’t take themselves too seriously,” Henry says. “’Bold’ was shot entirely against green screen with most of the environment being fabricated in post. Candace was a great sport and a real pro when it came to maintaining eye lines and acting against an imaginary co-star. Peter gave us great material to work with, in both the beautifully-composed shots and the performances from Candace.”

Credits

Client: StarKist

Project: Tuna Creations® BOLD and “Chicken Creations™ BOLD” (both :15s)

Agency: Quench, Harrisburg, PA

Group Creative Director: John Gilbert

Production Company: Cornerstone Pictures, Haverford, PA

Director: Peter Siaggas
Executive Producer: Bill German

Animation/VFX: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

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