StarKist TV Commercial -- "Tuna Creations BOLD"
ByRight Word Media
Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist featuring beloved brand icon Charlie the Tuna reunited with actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” The new ads spotlight the brand’s spicy new line of Tuna Creations® BOLD and Chicken Creations™ single-serve pouches.
Similar to last year’s campaign, the setting of both spots are the set of one of Bure TV projects where Charlie literally drops in, dangling causally from a fisherman’s hook naturally, to inform her of Starkist’s latest creations.
“Both spots needed the animated Charlie integrated into the live action environment with a believable interaction between Charlie and Candace,” Wayne Brejcha, Calabash’s Creative Director. “Playing off of Candace’s warmth and energy, Charlie’s performance came together very naturally.”
Project: Tuna Creations® BOLD and “Chicken Creations™ BOLD” (both :15s)
Agency: Quench, Harrisburg, PA
Group Creative Director: John Gilbert
Production Company: Cornerstone Pictures, Haverford, PA
Director: Peter Siaggas
Executive Producer: Bill German
Animation/VFX: Calabash, Chicago, IL
Creative Director: Wayne Brejcha
Executive Producer: Sean Henry
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