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StarKist TV Commercial -- "Tuna Creations BOLD"

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Right Word Media
Wednesday, Sep. 12, 2018

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Looking to go “bolder,” Calabash once again teamed with agency Quench, Harrisburg, PA, to create the latest 2-spot campaign for Starkist featuring beloved brand icon Charlie the Tuna reunited with actress Candace Cameron Bure, perhaps best known as D.J. Tanner on the classic family sit-com “Full House.” The new ads spotlight the brand’s spicy new line of Tuna Creations® BOLD and Chicken Creations™ single-serve pouches. 

Similar to last year’s campaign, the setting of both spots are the set of one of Bure TV projects where Charlie literally drops in, dangling causally from a fisherman’s hook naturally, to inform her of Starkist’s latest creations. 

“Both spots needed the animated Charlie integrated into the live action environment with a believable interaction between Charlie and Candace,” Wayne Brejcha, Calabash’s Creative Director. “Playing off of Candace’s warmth and energy, Charlie’s performance came together very naturally.”

Credits

Client: StarKist

Project: Tuna Creations® BOLD and “Chicken Creations™ BOLD” (both :15s)

Agency: Quench, Harrisburg, PA

Group Creative Director: John Gilbert

Production Company: Cornerstone Pictures, Haverford, PA

Director: Peter Siaggas
Executive Producer: Bill German

Animation/VFX: Calabash, Chicago, IL

Creative Director: Wayne Brejcha
Executive Producer: Sean Henry

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