By

Right Word Media
Monday, Jul. 25, 2016

3804 views

Log in or register now!

CW33-KDAF TV doesn’t expect their viewers to just tune in -- they also want the Dallas-Fort Worth station to be a part of their daily conversation. The solution for that challenge is their engaging new “Express Yourself” campaign, driven by a catchy original song from Stephen Arnold Music.

With “Express Yourself,” CW33 has a promotional vehicle that encourages viewers to interact with the station -- uploading and sharing fresh user generated content in keeping with the campaign’s motivational theme. The foundation of “Express Yourself” is its song, an instant classic that’s heavy with hooks.

Says Roger Vertrees, Director of Creative Services for CW33/KDAF-TV: “We wanted a track that was timeless, so it was critical that we collaborate with Stephen Arnold Music to get it done right. They created an infectious original song that’s getting everyone involved.”

Credits

Client: KDAF-TV CW33, Dallas-Fort Worth, TX

Project: "Express Yourself” Campaign
Jamie Aitken: VP/General Manager
Roger Vertrees, Director of Creative Services

Music: Stephen Arnold Music, Dallas, TX

Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Mar. 5, 2021

Post New York Alliance (PNYA) will offer advice on how independent...

Thursday, Mar. 4, 2021

Aspiring filmmakers wondering how to get their film made, seasoned pros...

Thursday, Mar. 4, 2021

ALIBI Music has dropped a new album of professionally composed sound...

Thursday, Mar. 4, 2021

The Location Managers Guild International presents a unique FAM Tour...

Thursday, Mar. 4, 2021

Nominees were announced today for the 23rd CDGA (Costume Designers Guild...

MySHOOT Company Profiles