By

Right Word Media
Monday, Jul. 25, 2016

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CW33-KDAF TV doesn’t expect their viewers to just tune in -- they also want the Dallas-Fort Worth station to be a part of their daily conversation. The solution for that challenge is their engaging new “Express Yourself” campaign, driven by a catchy original song from Stephen Arnold Music.

With “Express Yourself,” CW33 has a promotional vehicle that encourages viewers to interact with the station -- uploading and sharing fresh user generated content in keeping with the campaign’s motivational theme. The foundation of “Express Yourself” is its song, an instant classic that’s heavy with hooks.

Says Roger Vertrees, Director of Creative Services for CW33/KDAF-TV: “We wanted a track that was timeless, so it was critical that we collaborate with Stephen Arnold Music to get it done right. They created an infectious original song that’s getting everyone involved.”

Credits

Client: KDAF-TV CW33, Dallas-Fort Worth, TX

Project: "Express Yourself” Campaign
Jamie Aitken: VP/General Manager
Roger Vertrees, Director of Creative Services

Music: Stephen Arnold Music, Dallas, TX

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