Stephen Arnold Music "Morning Ready"
ByRight Word Media
Stephen Arnold Music, the World Leader in Sonic Branding®, has announced the launch of “Morning Ready.” Previous morning image campaigns from Stephen Arnold Music, which include “All About Early,” “Waking Up My Day” and “Everywhere I Go,” have enjoyed success in more than 100 markets. “Morning Ready,” the latest in this popular series, provides local stations with a cost-effective marketing toolkit to maximize their morning promotions.
Designed to help stations grow viewership and generate additional revenue during this competitive and critical news daypart, “Morning Ready” includes Full Song/60s/30s/20s/15s/10s and IDs.
At the heart of the market-exclusive campaign are two upbeat morning anthems, filled with memorable vocal hooks, rhythmic guitars and an inspirational groove that propels viewers into their ideal morning. There are male and female vocal versions, with custom lyrics available upon request.
“Audiences look to their local TV stations for critical information most in the morning,” says Chad Cook, Vice President, Creative for Stephen Arnold Music. “Morning routines depend on the traffic, weather, and breaking news from their favorite morning show. ‘Morning Ready’ is a quick turnaround, turnkey bundle that creates an even deeper connection with a station’s morning news team.”
Client: Stephen Arnold Music, Dallas, TX
Project: "Morning Ready"
President: Stephen Arnold
Vice President, Creative: Chad Cook
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