Wednesday, December 12, 2018
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Sunglass Hut Times Square Digital Display

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Right Word Media
Friday, Nov. 30, 2018

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When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel, the Columbus, Ohio-based motion graphics and animation studio, to create the experiential animation befitting such a milestone to be seen on the massive billboard outside their Times Square store. Disney and Sunglass Hut are collaborating on the launch of a new line of Disney-branded Ray-Ban Wayfarer sunglasses during Mickey’s non-agintennial celebration in New York City and around the world. 

In addition, leftchannel’s Ray-Ban + Disney celebration animation will play at a variety of venues including the web and in stores through out the holiday season and into 2019.

Credits

Client: Sunglass Hut

Project: Disney/Mickey Mouse Times Square and In-Store animation display

Animation/Design: leftchannel, Times Square

Creative Director: Alberto Scirocco

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