Sunglass Hut Times Square Digital Display
ByRight Word Media
When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel, the Columbus, Ohio-based motion graphics and animation studio, to create the experiential animation befitting such a milestone to be seen on the massive billboard outside their Times Square store. Disney and Sunglass Hut are collaborating on the launch of a new line of Disney-branded Ray-Ban Wayfarer sunglasses during Mickey’s non-agintennial celebration in New York City and around the world.
In addition, leftchannel’s Ray-Ban + Disney celebration animation will play at a variety of venues including the web and in stores through out the holiday season and into 2019.
Client: Sunglass Hut
Project: Disney/Mickey Mouse Times Square and In-Store animation display
Animation/Design: leftchannel, Times Square
Creative Director: Alberto Scirocco
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