Sunglass Hut Times Square Digital Display

By

Right Word Media
Friday, Nov. 30, 2018

2507 views

Log in or register now!

When the Walt Disney Company made plans to celebrate Mickey Mouse’s 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel, the Columbus, Ohio-based motion graphics and animation studio, to create the experiential animation befitting such a milestone to be seen on the massive billboard outside their Times Square store. Disney and Sunglass Hut are collaborating on the launch of a new line of Disney-branded Ray-Ban Wayfarer sunglasses during Mickey’s non-agintennial celebration in New York City and around the world. 

In addition, leftchannel’s Ray-Ban + Disney celebration animation will play at a variety of venues including the web and in stores through out the holiday season and into 2019.

Credits

Client: Sunglass Hut

Project: Disney/Mickey Mouse Times Square and In-Store animation display

Animation/Design: leftchannel, Times Square

Creative Director: Alberto Scirocco

Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Tuesday, May. 26, 2020

The Marine Corps marked its 244 th anniversary in celebratory manner with...

Tuesday, May. 26, 2020

Ruben Latre of Hostage Films took The Quarantine Film Festival’s call to...

Friday, May. 22, 2020

In a moment defined by quarantine and Zoom, it is no wonder commercial...

Thursday, May. 21, 2020

A total of 68 Cubes were presented in Motion/Film/Gaming Craft and...

Wednesday, May. 20, 2020

Edited by Union Editorial NY ’s Chris Huth, a new video was released...

Wednesday, May. 20, 2020

Prime Focus Technologies (PFT) , the technology arm of Prime Focus,...

MySHOOT Company Profiles