Wednesday, Feb. 12, 2020


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BLOCK & TACKLE: "SYFY WIRE takes fandom seriously… but themselves, not so much. As the premier platform for all things scifi, horror, and fantasy, WIRE had outgrown its identity as an offshoot of SYFY Network. We were tasked with reinterpreting the SYFY Master Brand into a distinctive visual identity for SYFY WIRE.

"Using the mantra 'We’re obsessed too,' as a driving force, and drawing on various aspects of sci-fi/horror/fantasy culture, our team infused the designs with classic comic aesthetics – and a fan-made feel."


Project Credits: SYFY WIRE Rebrand

SVP Head of Creative, USA+SYFY: Jeff Blackman
VP Brand Design: Calvin Chu
Creative Director: Lisandro Perez-Rey
Producer: Emilie Bunnell
Senior Art Director: Ariel Frost
Director, Marketing Production: Bill Ikin  
Design Director: Quin Heins
SVP, WIRE: Matthew Chiavelli
VP of Content, WIRE: Jesse Murray
Director, Project Management and Digital Products: Kelly Iacovacci
Senior Motion Graphics Designer: Kit Lam

Design/Production: BLOCK & TACKLE
Creative Directors: Adam Gault, Ted Kotsaftis
Producer: Dorian Carli-Jones
Design: Yun Chen, Mike Russo, Wei-Shen Wang, Alex Winakor, Jess Hutchison, Gung-Kai Koo
Animation: Gung-Kai Koo, Jess Hutchison, David Jouppi, Hayato Yamane

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