Saturday, August 18, 2018
You are here:

Texas Rangers' ‘Baseball Season”

By

youngcompany
Monday, Feb. 5, 2018

2444 views

Log in or register now!

The Texas Rangers once again tapped TM Advertising to tackle this year’s Super Bowl spot. The ad, created in partnership with charlieuniformtango, debuted this Sunday during the big game.

“It’s not easy to stand out during an event like the Super Bowl,” said Lisa Bennett, Chief Creative Officer at TM. “ You’re competing with big budget spots, celebrities, puppies and babies. We wanted to create an unconventional spot for the Rangers’ that taps into the emotional psyche of baseball fans.”

The spot, directed by Lan Freedman of charlieuniformtango, captures the awakening of Rangers baseball fans and the building excitement brought on by the end of football season. Tango director Jeremy Bartel also stars in the spot.  

Credits

Client  Texas Rangers

Vice President of Marketing  Becky Kimbro
Creative Content Manager  Tim Johnston

Agency TM Advertising

Chief Creative Officer Lisa Bennett
Creative Director Dan Dougherty
Creative Director Jason Niebaum
Director of Broadcast Hal Dantzler
Account Director Spencer Blevens

Production/Post-Production charlieuniformtango

Executive Producer - Live Action  Jeff Elmore
Director  Lan Freedman
Editor  James Rayburn
Online Artist/Color/VFX  Artie Peña 
Producer  Michael Wagner
Audio Engineer  Russell Smith

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Aug. 17, 2018

Have you noticed something oddly tranquil about this summer movie season?...

Friday, Aug. 17, 2018

After long resisting change, Twitter CEO Jack Dorsey wants to revamp the "...

Friday, Aug. 17, 2018

Park Pictures​ London has hired Bethany Reilly as head of sales and...

Friday, Aug. 17, 2018

United Entertainment Group ( UEG ), a global entertainment, sports and...

Thursday, Aug. 16, 2018

The Toronto International Film Festival Primetime program revealed its...

Thursday, Aug. 16, 2018

Wendy Hallam Martin’s work on The Handmaid’s Tale (Hulu) has yielded...

Recent SPW Releases

Friday, Aug. 17, 2018

SIGGRAPH 2018, the world’s leading annual interdisciplinary educational...

Wednesday, Aug. 15, 2018

In the opening title sequence of “ Bleach ” (Warner Bros), as envisioned...

Wednesday, Aug. 15, 2018

Today, the Visual Effects Society (VES), the industry’s global...

Wednesday, Aug. 15, 2018

The Directors Guild of America (DGA) today announced that Director Ang Lee...

Tuesday, Aug. 14, 2018

Recently Society of Camera Operators produced a roundtable discussion...

Tuesday, Aug. 14, 2018

axle ai, the leader in bringing artificial intelligence to video workflows...

MySHOOT Profiles

Erik Anderson
Director

Director

Director, Editor
Top