Tim Hortons "The Away Game"
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Artifact Nonfiction3472 views
When Tim Hortons Canada decided to support Kenya’s only ice hockey team and give them the experience of a lifetime, their agency, Zulu Alpha Kilo, turned to long-time collaborators filmmaker David Grabias and Artifact Nonfiction to tell the story.
The resulting 3-minute documentary, which tells the Ice Lions’ unforgettable story, rose above the typical “surprise and delight” activation video audiences have grown familiar with, and went viral in Canada, the United States and around the world. And this week, due to the tremendous response from news outlets and fans on social media, Tim Hortons partnered with Sportsnet to broadcast a longer 20-minute version of the film, called THE AWAY GAME, after the Pittsburgh Penguins vs the Washington Capitals game.
Client/Company: Tim Hortons Canada
Ricardo Azevedo, Jorge Zaidan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield
Agency: Zulu Alpha Kilo
Chief Creative Officer, Zak Mroueh, Executive Creative Directors, Gerald Kugler & Rodger Eyre, Associate Creative Director, Michael Siegers, Writer: Jonah Flynn, Agency Producer: Revital Grunberg, Group Account Director: Hilary Roberts, Account Director: Mike Johnson, Account Supervisor: Kayla MacDonald, Strategic Planner: Tim Hopkins
Production Company: Artifact Nonfiction
Director: David Grabias, DOP: John Minh Tran, Executive Producer: Anne Edgar, Producer: Bryce Brentlinger, Segment Producer: Courtney Dickson, Kenya Producer: Anita Kasera, Camera Operator: Scott Burton, Camera Operator: Chris Goll, Camera PA: Jake Sherman, Sound Mixer: Nick Davey, Sound Mixer: Adrian Ancona, Sound Mixer: Alex Chege, Production Manager: Lisa Ericsson, 1st Assistant Director: Scott Weatherall, 2nd Assistant Director: Chris Simon, Ice Lions Handler: Cameron Cale, Production Assistant: John Shikuku, Production Assistant: Dennis Okuthe, Production Assistant: Miles Verweel, Production Assistant: Alex Brown, Set Medic: Breanna Jones, Driver: David Omondi, Driver: Francis Irangi
Video Post Facility/Editing Company: Zulubot
Editor: Jay Baker, Assistant Editor: Jessie Posthumus
Post Production: Alter Ego
Compositor/Online/Senior VFX Artist: David Whiteson, Colourist/Transfer: Eric Whipp, Post Producers: Julie Neff, Hilda Pereira
