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Toyota “Tacoma Time: Superman”

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HYPE
Tuesday, May. 22, 2018

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The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota is launching an on-line campaign in an off-road playground. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross racer Andy Bell in scenarios that showcase the Tacoma’s heritage, capabilities and energetic attitude. Toyota’s agency, Saatchi & Saatchi, produced the campaign videos. They were edited by Logan Hefflefinger at Lucky Post and directed by Brig White of Tool of NA.

Credits

Agency: Saatchi & Saatchi

Chief Creative Officer:  Jason Schragger
Executive Creative Director:  John Payne
Senior Art Director:  Matt Kern
Senior Copywriter:  Renato Martinez
Junior Art Director:  David Resnick
Junior Copywriter:  Emily Aberg
Executive Producer:  Pamela Parsons
Senior Integrated Business Affairs Manager: Kate Bestic

Production Company: Tool of NA

Director: Brig White

Postproduction Company: Lucky Post

EP: Jessica Berry
Producer: Anne Strock
Editor: Logan Hefflefinger
Assistant Editor:  Alex Heisterkamp
Graphics: Seth Olson

Audio: Lime Studios
Mixer: Rohan Young

Online: Arsenal Creative

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