Toyota “Tacoma Time: Superman”
The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota is launching an on-line campaign in an off-road playground. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross racer Andy Bell in scenarios that showcase the Tacoma’s heritage, capabilities and energetic attitude. Toyota’s agency, Saatchi & Saatchi, produced the campaign videos. They were edited by Logan Hefflefinger at Lucky Post and directed by Brig White of Tool of NA.
Agency: Saatchi & Saatchi
Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Senior Art Director: Matt Kern
Senior Copywriter: Renato Martinez
Junior Art Director: David Resnick
Junior Copywriter: Emily Aberg
Executive Producer: Pamela Parsons
Senior Integrated Business Affairs Manager: Kate Bestic
Production Company: Tool of NA
Director: Brig White
Postproduction Company: Lucky Post
EP: Jessica Berry
Producer: Anne Strock
Editor: Logan Hefflefinger
Assistant Editor: Alex Heisterkamp
Graphics: Seth Olson
Audio: Lime Studios
Mixer: Rohan Young
Online: Arsenal Creative
Recent SHOOT News Stories
Recent SPW Releases
Tonight the Producers Guild of America (PGA) announced this year’s winning...
Today, the Visual Effects Society (VES), the industry’s professional...
JAMM Bridges the Worlds of Gaming & Film with Cinematic PLAYERUNKNOWN’...
The Motion Picture Sound Editors (MPSE) today announces nominees for the...
The Los Angeles Section of the Audio Engineering Society (AES) and the...