TradeCafe Sonic Brand

By

Artisans PR
Monday, Aug. 3, 2020

1891 views

Log in or register now!

As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of customers being mindful of cultural differences, function effectively in different contexts on the platform, and sound good whether played through high-end speakers or a pair of earbuds. It needed to communicate the essence of the TradeCafe brand, and it had do it in less than three seconds.

Credits

Stephen Arnold Music
Chad Cook, Creative Director

Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, May. 27, 2022

The Cinema Audio Society (CAS) has set its timeline for the 59th Annual...

Thursday, May. 26, 2022

AICP Week is back, and with it comes a new format for presenting and...

Wednesday, May. 25, 2022

Academy Award ® -nominated, Sundance and Cannes Award-winning director,...

Wednesday, May. 25, 2022

Mike Negri, producer of the Emmy ® Award-winning documentary The Alpinist...

Wednesday, May. 25, 2022

Bicoastal production company Valiant Pictures landed a whopping grand...

Wednesday, May. 25, 2022

ArsenalFX Color is celebrating its tenth anniversary with an ambitious,...

MySHOOT Company Profiles