TradeCafe Sonic Brand

By

Artisans PR
Monday, Aug. 3, 2020

1911 views

Log in or register now!

As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of customers being mindful of cultural differences, function effectively in different contexts on the platform, and sound good whether played through high-end speakers or a pair of earbuds. It needed to communicate the essence of the TradeCafe brand, and it had do it in less than three seconds.

Credits

Stephen Arnold Music
Chad Cook, Creative Director

Discipline: 
Log in or register now!
Log in or register now!

Recent SPW Releases

Friday, Jun. 24, 2022

We sat down with multi-talented Technical Director, Jamie LoFiego. LoFiego...

Friday, Jun. 24, 2022

charlieuniformtango announced Justin Wilson directed a :60 video for...

Tuesday, Jun. 21, 2022

As part of the company’s continuing effort to add value to its...

Thursday, Jun. 23, 2022

Artifact Studios has tapped digital content veteran Brendon Schulze as...

Wednesday, Jun. 22, 2022

The LiveTribe directing duo of Kaia Lavender and Gary Ravenscroft recently...

Wednesday, Jun. 22, 2022

Audiomack, the artist-first music streaming and discovery platform, and...

MySHOOT Company Profiles