TradeCafe Sonic Brand


Artisans PR
Monday, Aug. 3, 2020


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As part of the launch of its new cloud-based trading platform, TradeCafe™, international agricultural commodities trader Bassett & Walker Inc. asked Stephen Arnold Music to create sonic branding that was memorable, conveyed security, confidence and integrity, and was pleasing enough to stand up to hundreds of repetitions. It had to appeal to a global clientele of customers being mindful of cultural differences, function effectively in different contexts on the platform, and sound good whether played through high-end speakers or a pair of earbuds. It needed to communicate the essence of the TradeCafe brand, and it had do it in less than three seconds.


Stephen Arnold Music
Chad Cook, Creative Director

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