Wednesday, October 17, 2018
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Under Armour's "UA Makes You Better"

By

pd@niceshoes.com

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Nice Shoes colorist Lenny Mastrandrea is no stranger to Under Armour, having graded classic spots such as Protect This House, Athlete’s Run, The Charge, Prepare, Cam’s Night Out and Sweat Every Day for the athletic apparel brand. He was excited to collaborate once again on UA Makes You Better, featuring the latest Coldgear apparel utilized by Olympic athletes on ski slopes, ice rinks, and luge tracks.

As a colorist, Mastrandrea has always appreciated the challenges brought by Under Armour, and their creative director Brian Boring.  “Its always exciting to work with this brand. They bring epic footage and create exciting content. Brian gives me a lot of creative freedom to express color as an art through these commercials. They appreciate how color can have a huge impact on the mood and feel of a commercial, and ultimately in the success of a brand.”
 

Credits

Client: Under Armour
Spot Title: UA Makes You Better
SVP Creative: Steve Battista
Creative Director: Brian Boring
Producer: Trang Dam

Production Company: Brain Farm
Director: Chris Patterson
Producer: Chris Raser

Production Company: Michael Clarke Visuals
Director: Michael Clarke

Editor: Justin Beckenheimer
Music: Hudson Mohawke
Sound Design/Engineer: Brett Belcastro
Voice Over: Kevin Plank

Post/Effects: Nice Shoes
Producer: Melissa Dupre
Colorist: Lenny Mastrandrea
Flame Artists: Rich Schreck, Kevan Lee

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