US Census - Be A Census Taker


Thursday, Mar. 12, 2020


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April 1, 2019 marked a year out from the start date of the nation’s next full head count. It was also the first day of shooting for the massive recruiting campaign “Be A Census Taker.”  Led by Team Y&R and Census Bureau’s Government Recruitment Team, this cross-platform campaign - produced by Venice, CA based Doublewide - helped recruit hundreds of thousands of temporary census workers needed to execute the government’s “largest peacetime mobilization.”

As Census Day 2020 (April 1st) quickly approaches, Danielle Lovett, Owner/EP of Doublewide reflects back. “Shooting exactly one year out from the census itself only reinforced the importance of what we were doing. First, our project was the result of what Census leadership has been working on for 8 or 9 years, so you feel responsible to that effort. Then to be able to contribute to work that will actually effect people’s lives? It’s not every day that your work really counts for something!”


From the broadcast campaign for US Census' "Be A Census Taker."

Client: Census Bureau’s Government Recruitment Team​

Agency: Team Y&R

Production Company: Doublewide

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