Velocity's "Bitchin' Rides" Season Launch Promo

By

Brada PR
Tuesday, Oct. 11, 2016

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Launching a new season of Velocity's "Bitchin' Rides," the goal was to produce a spot that balanced Kindig’s larger-than-life, action-hero feel with the detail and sexiness of his more interesting artistry. To accomplish this, 2C created a deliberate juxtaposition in the shoot’s pacing, blending slow, cool shots of Kindig walking through the desert with fast, flashy clips of the beautiful cars. As he’s reunited with his creations, there’s the feel of the cars responding around him like his own personal wolf-pack. To capture the promo's featured running footage, 2C used two Alexa Mini cameras and a Ronin gyroscopically stabilized camera platform. Without the luxury of an ultra arm or process trailer, 2C created a car-to-car camera rig that allowed the team to get the dynamic running footage they needed. The Utah Motorsports Campus provided a perfect backdrop—its track showcasing the pristine cars yet not taking away from them.

Credits

Velocity

Jennifer Pennybacker Vice President Creative, Marketing
Patricia Tong Creative Director, Velocity Marketing
Kelly Gray Production Manager
Kelsey Howell Marketing Manager, Velocity Marketing

2C

Chris Sloan Chief Creative Officer
Brian Eloe Director/Creative Director
Robert Armstrong Director of Operations
Mark Clark – Editor
Dmitri Zavyazkin Colorist
Marco Diaz Motion Designer
Ashley Hartford Manager, Technical Operations

Collaborators

Kevin Emmons Director of Photography
Chris Stoerchle Line Producer
Kathy Jarvis Precision Driver Coordinator

Contact Name: 
Kristien
Contact phone: 
818-661-6368 x2
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