Warner Bros. "Bleach" Opening Title Sequence
ByRight Word Media
In the opening title sequence of “Bleach” (Warner Bros), as envisioned by the award-winning creative studio yU+co, something has gone horribly wrong. Cities are burning, fish are dying and the rush of intensely edited time-lapse images perfectly foreshadows the dire consequence at stake in the new live action film. Based on the incredibly popular Japanese manga series, “Bleach just opened internationally, and had its U.S. premiere on July 28 at JAPAN CUTS film festival in New York City.
The title sequence opens seemingly peacefully with an all white background and some simple onscreen text that sets up the story, but from there tone quickly shifts as time-lapse security camera begins to make clear something has gone awry. Shots of normal traffic and city skylines, which at times appear projected on the surface of various swords (another key element of the “Bleach” universe) give way to shots of various shrines and ancient statues, followed by shots of full scale destruction in the form of explosions, fire and not-so-subtle illusions to catastrophic environmental disaster.
For images in the title sequence, yU+co created their own CG elements, most notably two security camera shots of cars exploding in parking garage. Their original CG elements were then combined with shots the actual “Bleach” film crew shot specifically for yU+co, as well as an array of stock photography and newsreel footage. Those elements, along with a pulsating soundtrack, imbue the title sequence with a sense of gritty realism that sets the perfect tone for the film.
Client: Warner Bros
Project: Bleach title sequence
Production/Post: yU+co, Los Angeles, CA
Creative Director: Garson Yu
Executive Producer: Carol Wong
Director/Editor: Adrian Yu
Associate Producer: Johnny Ellsworth
Technical Director/Designer: Gregory Jones
Designer/Typographer: Yuanchen Jiang
CG Artist: Jeffrey Dietrich
DP/Cameraman: Alex Pollini
Live Action Line Producer: Nicholas DeSantis
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