Wednesday, June 26, 2019
You are here:

Warner Bros. "Bleach" Opening Title Sequence

By

Right Word Media
Wednesday, Aug. 15, 2018

1958 views

Log in or register now!

In the opening title sequence of “Bleach” (Warner Bros), as envisioned by the award-winning creative studio yU+co, something has gone horribly wrong. Cities are burning, fish are dying and the rush of intensely edited time-lapse images perfectly foreshadows the dire consequence at stake in the new live action film. Based on the incredibly popular Japanese manga series, “Bleach just opened internationally, and had its U.S. premiere on July 28 at JAPAN CUTS film festival in New York City.

The title sequence opens seemingly peacefully with an all white background and some simple onscreen text that sets up the story, but from there tone quickly shifts as time-lapse security camera begins to make clear something has gone awry. Shots of normal traffic and city skylines, which at times appear projected on the surface of various swords (another key element of the “Bleach” universe) give way to shots of various shrines and ancient statues, followed by shots of full scale destruction in the form of explosions, fire and not-so-subtle illusions to catastrophic environmental disaster.

For images in the title sequence, yU+co created their own CG elements, most notably two security camera shots of cars exploding in parking garage. Their original CG elements were then combined with shots the actual “Bleach” film crew shot specifically for yU+co, as well as an array of stock photography and newsreel footage. Those elements, along with a pulsating soundtrack, imbue the title sequence with a sense of gritty realism that sets the perfect tone for the film.

Credits

Client: Warner Bros

Project: Bleach title sequence

Production/Post: yU+co, Los Angeles, CA

Creative Director: Garson Yu
Executive Producer: Carol Wong
Director/Editor: Adrian Yu
Associate Producer: Johnny Ellsworth
Technical Director/Designer: Gregory Jones
Designer/Typographer: Yuanchen Jiang
CG Artist: Jeffrey Dietrich
DP/Cameraman: Alex Pollini
Live Action Line Producer: Nicholas DeSantis

Category: 
Discipline: 
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jun. 26, 2019

SOCIALDEVIANT has hired Hart Rusen as its chief creative officer and...

Wednesday, Jun. 26, 2019

Haley Geffen and Sam Stephens have launched Co_ed Studios, a Brooklyn-...

Wednesday, Jun. 26, 2019

Nick Law, Publicis Groupe chief creative officer and president of Publicis...

Tuesday, Jun. 25, 2019

Fox News hosts Sean Hannity and Tucker Carlson enjoyed a ratings surge...

Tuesday, Jun. 25, 2019

Director Eli Green has joined Raucous Content for commercial and branded...

Tuesday, Jun. 25, 2019

Rock climber Alex Honnold meticulously chalked his hands before pulling...

Recent SPW Releases

Wednesday, Jun. 26, 2019

It's a wonderful feeling to read through the exotic list of locations...

Tuesday, Jun. 25, 2019

Online Schools Report has released their ranking of the Best Online...

Tuesday, Jun. 25, 2019

BMG Production Music (BMGPM) - the world’s fastest-growing production...

Tuesday, Jun. 25, 2019

Refinery29 , the leading media and entertainment company focused on women...

Tuesday, Jun. 25, 2019

The SIGGRAPH 2019 Immersive Pavilion and VR Theater are set to roll into L...

Monday, Jun. 24, 2019

One Twenty Nine Films is expanding to the East Coast and widening its...

MySHOOT Profiles


Director

Audio, Music and Sound Design
Rebecca Blake
Director
Blair Hayes
Director

Director, Editor

MySHOOT Company Profiles

Top