RAM Trucks 'Way Of Life'
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When Ram Trucks needed new content for their Commercial Customer and Agricultural campaigns, they called upon Director Karen Lavender who chronicled the partnership between farmers, small businesses and their RAM trucks for the truck maker and agency. The just released profiles, short films and traditional spots capturing the real lives of RAM owners can be seen here.
Agency: The Richards Group Agency Producer: JR Dixon
Production: LIVETRIBE Directors: Karen Lavender and Gary Ravenscroft, DP: Gary Ravenscroft, Producer: Isabel Machrone
Sound Design and Mix: Barking Owl Creative Director: Kelly Bayett, Producer: KC Dossett, Sound Designer: Morgan Johnson, Mixer: AJ Murillo