We Put Fitness Trackers on Cows
Call us crazy, but we think cows belong on pasture, eating grass—not cooped up in feedlots. See what happened when we put fitness trackers on our cows, to actually count how many steps they take every day.
Client: Organic Valley | Title: Call Us Crazy, But It’s Working
Agency: Humanaut Campaign Chief Creative Director: David Littlejohn, Chief Strategist: Andrew Clark, Agency Producer: Tommy Wilson, Account Director: Elizabeth Cates, Creative Director: Andy Pearson, Liza Behles, Copywriter: Andy Pearson, Liza Behles, Alana Questell, Design Director: Stephanie Gelabert, Art Director: Greg Dalbey, Designers: Carrie Warren, Coleson Amon, Animator: Bethany Maxfield, Project Manager: Hannah Chandler
Production Company: Humanaut Productions
Director: Dan Jacobs, Director of Photography: Sean Webley, Camera: Tyler Clements, 2nd Camera: Clovis Siemon, Producer: Demetrius Nelson, Editing/Finishing: Annie Huntington, Editing/Finishing: Tyler Beasley / Fancy Rhino,
Media Strategy: Chris Pyne / Junction 37 | Media Buying: Amanda Liu, Christy Provines / Junction 37