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Winning at The AICP Awards Is Proven to Alter Personalities


Friday, Mar. 2, 2018


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Director Brian Billow (of O Positive) heard that winning an AICP Award – and having one’s work archived by the Department of Film at The Museum of Modern Art (MoMA) – may be having a strange effect on top creatives in the ad industry.  In an investigative film, he uncovers examples of what for years had only been rumored to be the effects of this unique recognition of craft and artistry.

On a recent visit to Deutsch LA, Billow found North American Chief Creative Officer Pete Favat channeling Andy Warhol, even renaming the agency The Factory (in a nod to Warhol’s famous art studio in New York). He’s visited by others afflicted, such as Keith Cartwright, Executive Creative Director at 72andSunny - now transformed into Jean-Michel Basquiat - who arrives for a collaborative session. Susan Credle, Global Chief Creative Officer at FCB finds her inner Frida Kahlo -  a seemingly normal occurrence - as she voices her concern over Favat’s extreme behavior. Click here to view the phenomenon.

What is leading them to possess characteristics of noted fine artists? All have work in the AICP Show and AICP Next awards, and thus in MoMA’s film archive.  Not to worry though – while these creatives are afflicted, you can still maintain your individuality when you take your rightful place. Or can you? To find out, enter The AICP Awards by clicking here.  The entry deadline is March 9th, with an extended deadline of March 16th (late fees will apply for the latter). 

EXTENDED DEADLINE: MARCH 16, 2018 (late fees will apply)


All winning work at the AICP Awards becomes a part the archives of The Department of Film at The Museum of Modern Art.

Cast “Andy Warhol”: Pete Favat, North American Chief Creative Officer, Deutsch; “Frida Kahlo”: Susan Credle, Global Chief Creative Officer, FCB; “Jean-Michele Basquiat”: Keith Cartwright, Executive Creative Director, 72andSunny 

Production: O Positive
Director: Brian Billow; Creative Director/Creative Concept: Brian Billow, DP: Adam Kimmel, Executive Producer: Ralph Laucella, Head of Production: Devon Clark, Line Producer: Craig Repass, Production Supervisor: Matt Willson

Editorial: Arcade Edit
Editor: Sean Lagrange, Producer: Adam Parker, Assistant Editor: Glen Montgomery, Executive Producer: Crissy DeSimone, Managing Director: Damian Stevens

Online // VFX // Color: Timber
Creative Directors / Partners:   Jonah Hall & Kevin Lau, Executive Producer: Sabrina Elizondo, Producer: Jillian Lynes, Colorist: Miles Kinghorn, Flame Artist: Brian Shneider, Flame Assist: Brandon Harden, CG: Jeff Willette, Nuke: Cris Kong, Daniel Svaboe, After Effects: Cris Kong

Music: JSM Music

Sound Design: COPILOT Music + Sound
Executive Producer: Jason Menkes, Creative Director: Ravi Krishnaswami

Audio Post Heard City
Mixer:  Jeremy Siegel, Producer: Andi Lewis, Executive Producer: Sasha Awn

Equipment Rental: Galpin, Keslow Camera, Quixote

Website: Istros Media Corp

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