By

Artisans PR
Monday, May. 23, 2016

2440 views

Log in or register now!

GEORGE’s Lorcan Finnegan has directed a new campaign for Electronic Arts and Team One that offers a whimsical take on the life-altering power of the new “match-3” game Bejeweled Stars. In one of four spots, a man finds escape from his wife’s boring television show in a game of Bejeweled Stars. He matches a set of tiles and suddenly everything around him changes. His gauche apartment is transformed into curling arena, lit like a disco dance hall. His wife and dog furiously sweep the ice as he rides a giant curling stone toward a goal. The campaign tagline is “Go to your Shiny Place.”

Credits

Client: Electronic Arts
Agency: Team One.
Kathryn McFarlane and Phil Henson, Creative Directors; Janet Anderson, Associate Director of Business Affairs; David Peake, Director of Business Affairs; Alex Smulian and Jason Whitehead, Copywriters; Ryan Davis, Art Director; Leah Bohl, Senior Producer; Tiffany Otoya, Producer; Julie Michael, President; Steve Bava, Management, Director of Shared Accounts; Chris Graves, Chief Creative Officer; LisaMarie Gaulin, Project Manager; Henry Simonds, Account Supervisor; Sam Walsh, Executive Producer.

Production. GEORGE, Los Angeles.
Lorcan Finnegan, director; Beth George, executive producer; Maeliosa Tiernan Producer.

Edit: TOM.
Bryan Cook, Executive Producer; Bryan Cook and Fred Foquet, Editors; Gina Grosso, Post Producer.

Post: Brewster Parsons.
Darcy Parsons, Executive Producer;  Andy Mac, VFX Supervisor;  Adolfo Martinelli, Colorist.

Music: “Yes, Yes Yes” by Egyptian Lover

Sound: Juice Studios, Bob Gremore, Sound Mixer.

Log in or register now!
Log in or register now!

Recent SPW Releases

Thursday, Jan. 23, 2020

Is there anyone out there who’s as obsessed with craft as the AICP Awards...

Wednesday, Jan. 22, 2020

The eighth annual She Rocks Awards rocked the House of Blues Anaheim on...

Wednesday, Jan. 22, 2020

A long-time supporter of independent film, Sim provided post-production...

Wednesday, Jan. 22, 2020

The International Cinematographers Guild Publicists ( ICG, IATSE Local 600...

Wednesday, Jan. 22, 2020

Actress and comedian Debra Wilson will host the 24th Annual Art Directors...

Tuesday, Jan. 21, 2020

This past weekend, filmmakers Carly Usdin, Sonia Megerdichian, and Ali...

MySHOOT Company Profiles