Winter Sports Enthusiast
GEORGE’s Lorcan Finnegan has directed a new campaign for Electronic Arts and Team One that offers a whimsical take on the life-altering power of the new “match-3” game Bejeweled Stars. In one of four spots, a man finds escape from his wife’s boring television show in a game of Bejeweled Stars. He matches a set of tiles and suddenly everything around him changes. His gauche apartment is transformed into curling arena, lit like a disco dance hall. His wife and dog furiously sweep the ice as he rides a giant curling stone toward a goal. The campaign tagline is “Go to your Shiny Place.”
Client: Electronic Arts
Agency: Team One.
Kathryn McFarlane and Phil Henson, Creative Directors; Janet Anderson, Associate Director of Business Affairs; David Peake, Director of Business Affairs; Alex Smulian and Jason Whitehead, Copywriters; Ryan Davis, Art Director; Leah Bohl, Senior Producer; Tiffany Otoya, Producer; Julie Michael, President; Steve Bava, Management, Director of Shared Accounts; Chris Graves, Chief Creative Officer; LisaMarie Gaulin, Project Manager; Henry Simonds, Account Supervisor; Sam Walsh, Executive Producer.
Production. GEORGE, Los Angeles.
Lorcan Finnegan, director; Beth George, executive producer; Maeliosa Tiernan Producer.
Bryan Cook, Executive Producer; Bryan Cook and Fred Foquet, Editors; Gina Grosso, Post Producer.
Post: Brewster Parsons.
Darcy Parsons, Executive Producer; Andy Mac, VFX Supervisor; Adolfo Martinelli, Colorist.
Music: “Yes, Yes Yes” by Egyptian Lover
Sound: Juice Studios, Bob Gremore, Sound Mixer.
Recent SHOOT News Stories
Recent SPW Releases
Chicago-based Periscope Post & Audio has expanded to the West Coast,...
Adelaide native Chris La grew up enamored with movie magic. As a young man...
Sound production for Columbia Pictures’ new action adventure Men in Black...
The One Club for Creativity announced the latest group of Portfolio Night...
To move beyond stereotypes, one must appreciate the realities within them...