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WWE 2K18 "Be Like No One"


Wednesday, Sep. 27, 2017


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barrettSF Taps Snoop Dogg for WWE® 2K18

Now in its fourth year with 2K, creative agency barrettSF continues bringing a new level of intrigue to its ad campaign, “Be Like No One,” for the WWE® 2K18 video game franchise.

“Be next. Be N-X-T. Be different. Be weird.” These are the opening words of a voiceover by none other than global entertainment icon Snoop Dogg – a member of the WWE Hall of Fame – as images of popular WWE and NXT® Superstars display what it is that makes them like no one else – including everything from their unique styles to signature catchphrases or gargantuan size.

“Being a WWE Superstar is all about creating a memorable character that stands out,” said Todd Eisner, creative director at barrettSF.  “WWE 2K18 is the only place where those characters are yours to control.”

WWE 2K18, is available for pre-order before its worldwide release on 10/17.


Agency: barrettSF

ECD: Jamie Barrett
Associate Partner/Creative Director: Todd Eisner
Associate Creative Director: Brad Kayal
Senior Art Director: Jen Hart
Associate Partner/Head of Production: Conor Duignan
Managing Director: Patrick Kelly
Account Director: Molly Friedman
Account Manager: Emily Brody

Production Company: Smuggler

Director: Björn Rühmann
Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer: Allison Kunzman
Chief Operating Officer: Andrew Colon
Line Producer:  Alexandra Lisee
Director of Photography: Lasse Frank
Production Designer: Jason Kisvarday

Editorial: Exile

Editor: Grant Surmi
Head of Production: Jennifer Locke
Senior Producer: Remy Foxx

VFX / Finish: A52

VFX Supervisor: Jesse Monsour
CG Supervisor:  Andy Wilkoff 
2D VFX Artist(s):  Steve Wolff, Mike Plescia
Animator: Peter Murphy, Andrew Soria
Colorist: Paul Yacono 
Producer: Drew Rissman, Jenny Bright
Executive Producer: Patrick Nugent & Kim Christensen
Managing Directors: Linda Carlson & Jennifer Sofio Hall

Music: Squeak E Clean Productions

Composer : Justin Hori
Executive Producer : Amy Crilly

Audio Mix: Swell

Engineer: Elad Marish

Contact Name: 
Steve Sapka
Contact phone: 
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