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YETI's "The Wild"

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HYPE
Monday, Feb. 22, 2016

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Lucky Post’s Editor Sai Selvarajan joins YETI and agency McGarrah Jessee on a journey into the wild marsh of Mims, Florida, a region only accessible by airboat. The spot, edited by Selvarajan, features YETI brand ambassador Flip Pallot, one of the world’s greatest outdoorsmen whose knowledge and affection for the wild is reverent, poetic, underscores the importance of spending time outdoors. YETI coolers are a quiet companion and trusted tool in this branded docu-film where nature and Pallot’s wisdom shine.

Credits

Agency: McGarrah Jessee
CD/Art Director: Tim Cole
Executive Producer: Meredith Roach

Production Company: Rabbit Foot
Director: Jeff Bednarz
DP: Mark Thomas

Postproduction: Lucky Post
Editor: Sai Selvarajan
Assistant Editor: Juan Vargas
EP: Jessica Berry
Sound Design/Mix: Scottie Richardson
Finish: Tim Nagle

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