yU+co's Whimsically-Animated Main Title for “Mrs. America” Evokes the Zeitgeist of the ‘70s Women’s Rights Movement

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Artisans PR
Monday, Apr. 27, 2020

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The title uses playfully-animated watercolor illustrations, inspired by graphic design of the 1970s, to evoke the spirit of the women’s movement of that era. Giving feminists and conservative activists equal time, the sequence conjures the milieu of the 1970s by presenting whimsical reminders of things that were a familiar part of women’s lives at the time from megaphones and protest signs to curlers, hair dryers, Good Housekeeping magazine and homemade blueberry pie.  

Credits

FX Networks

Dahvi Waller - Creator/Executive Producer
Stacey Sher, Cate Blanchett, Coco Francini, Ryan Fleck & Anna Boden - Executive Producers 

Design and Production: yU+co, Hollywood.

Garson Yu, Creative Director; Carol Wong, SVP/Executive Producer; Reno Robertson, Executive Producer; Edwin Baker, Sr. Art Director/Designer; Grace Kang, Art Director/Designer;  Lydia Kim, Designer/Illustrator; Aura Lewis, Lead Illustrator; Dasha Bough, Storyboard Artist/Illustrator; Gregory Jones, Technical Director/Lead Compositor; Yuee Seo, Lead Animator; Sam Schlenker,  Editor; Mulan Leong-Suzuki, Graphic Designer; Axel Alvarez, Animator; Brown Yoon, Animator; Martin Von Will, Animator; Rick Spitznass, Writer/Researcher; Latoria Ortiz, I/O Manager

Music: “A Fifth of Beethoven”  Walter Murphy

Contact Name: 
Linda Rosner
Contact phone: 
310.837.6008
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