"Žofia" Slovenská Sporiteľňa – Laurence Dunmore

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slashdynamic
Wednesday, Sep. 8, 2021

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Slash Dynamic director Laurence Dunmore teamed up with Slovenská sporiteľňa, the largest commercial bank in Slovakia, on their latest campaign which is equally powerful and beautiful. 

Laurence notes, "The idea for the film was to focus on an enigmatic old woman remembering the past, saying to the people of Slovakia 'You weren't there when I lived my life in these different ways, against the hardships, war and beauty, love and passions, health and sickness/death.' But she connects with the present and the future when she says she's looking forward to seeing what they do to save the world and make a difference."

The spot represents the bank, which is part of the Erste Group - one of the largest financial service providers in central Europe. They assist more than 2 million clients via the largest distribution network, with 400 retail outlets. 
Credits

Director: Laurence Dunmore

Production Company: Bistro Films 

Exec prods. Pavel Prejda and Jirka Ptáček

DP Štěpán Kučera

Prod Design Petr Macho

Edit Marek Kralovsky

Post. UPP Prague 

 

Agency: ZARAGUZA

ECD - Ondrej Kořínek

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