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    Home » 11 Dollar Bill Produces “The Tattooed Torah,” an Animated Children’s Film about the Holocaust

    11 Dollar Bill Produces “The Tattooed Torah,” an Animated Children’s Film about the Holocaust

    By Artisans PRMonday, April 26, 2021Updated:Tuesday, May 14, 2024No Comments3524 Views
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    Supported by the Goldrich Foundation and USC’s Shoah Foundation, the film has screened at dozens for festivals and is now streaming on IWitness, an education platform.

    CHICAGO and Boulder, CO -- (SPW) --

    The Tattooed Torah, now available for screening on the USC Shoah Foundation’s IWitness website, is an animated short based on the children’s book by Marvell Ginsburg. Like the book, the film is meant to educate children about the Holocaust through the true story of a small Torah that was confiscated by the Nazis during World War II yet miraculously survived. Narrated by Ed Asner, the film has screened to broad acclaim at more than three dozen film festivals across the globe and qualified for Academy Award consideration. A Spanish-language version has just been released, while versions captioned in more than ten other languages, including Hebrew, are on the way.

    The effort to adapt the book for the screen was spearheaded by Marvell Ginsburg’s daughter, Beth Kopin, who served as executive producer. The film was co-written and directed by Marc Bennett, an artist, photographer and film director, and produced by Lisa Effress, managing partner of 11 Dollar Bill. The design and post-production studio, with facilities in Boulder and Chicago, provided editorial and post-production services, including transforming artist Martin Lemelman’s original book illustrations into luminous, dimensional animation. 11 Dollar Bill CEO John Polk was the film’s editor.

    Effress describes the project as a labor of love, noting that when Bennett approached her, she immediately came on board. “All he had to say was it involved a children’s book about the Holocaust,” she recalls. “At the time, my daughter was four and I hadn’t thought about how to approach the subject with her. The Holocaust can be very scary for children so the idea of having an animated film as a tool was incredibly appealing.”

    Still, considerable effort was needed to bring the film to fruition. One challenge involved turning the book’s evocative, hand-drawn illustrations into multi-dimensional landscapes (accomplished by 11 Dollar Bill CCO Christian Robins and animator Jeffrey Pittle). Robins and a team of nine others separated the illustrations into foreground, mid-ground and background layers, and added camera movement, sunlight, rain and other environmental effects. In addition, Bennett and Effress sought out Lemelman, who was living in semi- retirement in Florida, and got him to create over one hundred additional drawings to fill in gaps and give the film needed scope.

    Transforming Ginsburg’s nuanced narrative into a lively visual story also proved daunting. An early version of the film ran 45 minutes. The team felt that was too long for the attention spans of small children, so they enlisted Polk to edit. He trimmed the cut to just over 20 minutes and homed in on the story’s emotional core and powerful message of redemption. “John is a skilled storyteller who made the film more succinct and compelling,” Effress recalls. “The pacing now feels a lot like the book,” remarked Polk. “It’s true to the spirit of Marvell Ginsburg’s original story.”

    The film took on a life of its own. The Goldrich Family Foundation and USC Shoah Foundation joined the project, providing funding and servicing as co-producers. The film was accepted into numerous, high-profile film festivals and won awards for animation, adaptation and humanitarianism. It earned praise from publications as diverse as The Jewish Journal and The Wrap. Earlier this year, the film was downloaded by teachers across Canada who screened it for 450,000+ school children (grades 4-8) as part of the International Holocaust remembrance day.

    As a feature of the Shoah Foundation’s educational IWitness platform, the film has the potential to reach many more people, young and old alike. “11 Dollar Bill works on animation projects all the time, but this was our first children’s film,” says Effress. “It’s theme and message made it very special. I look forward to doing more projects like this.”

    About 11 Dollar Bill
    11 Dollar Bill is an innovative post-production studio specializing in creative design, editorial and finishing. Our internal talent and extensive creative network allow us to create custom teams tailored specifically to each project. This modular approach makes our workflow efficient, keeping us less reactionary and ready to create with you. We build lasting relationships with our clients because of the trust established by our expertise in editorial, high-end visual effects, motion graphics, 3D animation and the entire post process.

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    Lisa Effress
    Managing Partner
    11 Dollar Bill
    (303) 502-5082
    Contact via email

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    Linda Rosner
    ArtisansPR
    (310) 837-6008
    Contact via email
    SPW Category:New ScreenWork Releases (commercial, film, TV, online, etc)
    Tags:Tattooed Torahjohn polk11 Dollar BillLisa Effress



    Morgan & Morgan’s “Power Move” Campaign Makes A Splash With a Merman Lifeguard

    Monday, August 3, 2026
    Still image from "Merman"

    Morgan & Morgan continues its unique, comedic approach to legal advertising with the latest installment of its national “Power Move” campaign. The firm's newest spot “Merman,” dives headfirst into the absurd and surfaces with the same sharp wit that has defined the campaign from the start.   The spot opens at a public pool, zooming in on the unlikely lifeguard on duty. He watches over the pool with the calm confidence of someone who was literally born for this job. The twist: he’s a merman. When a woman suddenly finds herself in “distress”, the merman lifeguard springs into action, diving into the pool and cutting effortlessly through the water to her rescue. Equal parts heroic and completely unhinged, the spot closes with the merman gliding her to safety followed by a perfectly timed dolphin call.   The campaign’s trademark closer quickly follows: “Having a merman as your lifeguard is a power move. Hiring America's largest injury law firm after an injury? That's a power move, too.” Read More

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