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2016 Look Back: Stephen Arnold Music Steers Successful Sonic Branding Campaigns for CNN, HLN, UPS, GEARBOX & More
World Leader In Sonic Branding Helps Networks, Global Brands And Video Games Connect Musically
- Friday, Jan. 27, 2017
Stephen Arnold Music, the World Leader in Sonic Branding™, made sure their clients were heard throughout 2016. The company’s instincts for connecting to viewers, consumers and gamers through custom music branding solutions made them the first choice for top news, sports and entertainment networks, global brands, acclaimed video games and more.
“The critical importance of sonic branding is recognized across every industry,” says Stephen Arnold, President of Stephen Arnold Music. “Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. It was extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many forward-thinking campaigns in 2016.”
Notable projects of the year include:
CNN/HLN – “Primetime Justice with Ashleigh Banfield”
Courtroom aficionados have something new to look forward to with the nightly news program “Primetime Justice with Ashleigh Banfield” on HLN. Monday through Thursday, the veteran journalist takes on the most pressing legal and social issues, trials and hot topics of the day. SAM underscores her expertise with the musical theme, a strong sonic brand driven by distinctive strings, horns and assertive percussion that captures the spirit of “Primetime Justice.” (view "Primetime Justice with Ashleigh Banfield” video below))
Gearbox Software – “Battleborn” Video Game
The elite developer Gearbox Software required an attention-grabbing, catchy and distinctive theme for the montage of character introductions in its “Battleborn” video game for Xbox One, Playstation 4 and PC. Stephen Arnold Music created the memorable Player Select Theme, a guitar-driven composition that features catchy, aggressive hooks fueling the fun of Battleborn’s rallying cry: “Calling All Badasses.” Live drums, driving guitars, gang vocals, and a shredding prog-synth solo provides the perfect segue into the game and stands up to repeated listening.
CNN/HLN – “How It Really Happened”
Fresh, original content is in development at HLN, with new offerings like “How It Really Happened” leading the way as the first of several series. Newly debuted on the network, the show is hosted by actor Hill Harper and delves deeply into notorious crimes, mysteries, trials and celebrity tragedies. SAM’s custom music package includes the show open and many other film score-style themes that capture the tension and eerie atmospheres of the show’s subject matter. The show’s bumpers, commercial break intros/outros and additional cinematic elements throughout the program provide consistent sonic branding.
UPS – International Communications Campaign
The logistics giant proved that it connects every corner of the Earth with their latest campaign, a set of compelling videos that demonstrates UPS’ global capabilities to audiences everywhere. Stephen Arnold Music’s score was critical to the success of the project, providing a memorable musical theme with the flexibility to be adapted regionally for Latin America, Asia and the Middle East. This modern track with an addictive beat was produced in step with the script, voiceover and visuals to drive powerful storytelling and an emotional connection with viewers worldwide.
CNN/HLN – Bleacher Report
“Bleacher Report” is a cornerstone of sports coverage for CNN and its sister network HLN. With segments airing in the morning on CNN and all day on HLN, Stephen Arnold Music was invited to create a fresh theme for this elite sports brand. The new music features a driving, indie rock-style sound, with live guitars, bass, drums - even handclaps - providing a fun and upbeat undercurrent to one of media’s most recognizable sports brands.
CW33 – “Express Yourself” User Generated Content Campaign
CW33-KDAF TV doesn’t expect their viewers to just watch – they also want the Dallas-Fort Worth station to be a part of their daily conversation. So they created the engaging “Express Yourself” initiative, encouraging viewers to interact with the station by uploading and sharing fresh UGC (User Generated Content) in keeping with the campaign’s motivational theme. A catchy, original song from Stephen Arnold Music laid the foundation -- a perfect up-tempo mashup of new school funk-pop sensibilities and old-school Motown doo wop.
View all of these projects here: www.stephenarnoldmusic.com/RecentProjects/2017-01/
About Stephen Arnold Music
Sometimes referred to as “the most-heard and least-known composer in America,” Stephen Arnold Music (SAM) has created the musical signatures for some of the world's best-known media and consumer brands. Founded in 1993, SAM is a full-service, internationally acclaimed music production company and sonic branding agency with headquarters near Dallas, Texas, and studios in Santa Fe, New Mexico, SAM is widely regarded as the world leader in sonic branding, with compositions heard daily in more than 500 million households worldwide. For more information, visit www.stephenarnoldmusic.com.