The Call for Entries for the 2018 AICE Awards for excellence in post production are now open. In addition, the awards competition will inaugurate three new categories, two of which are for music, with this year’s event. While this year marks the 17th annual AICE Awards, it’s the first to take place under the auspices of AICP, whose merger with AICE became official on January 1 of this year.
The gala AIE Awards presentation is scheduled for Thursday, May 10, at Unici Casa in Culver City, California. The deadline for entries is Monday, February 5, 2018. To be eligible, entries must have first appeared between February 6, 2017 and February 4, 2018. Full entry requirements and rules can be found at http://www.awardcore.com/aice/login.php.
The 2018 awards will welcome entries for editorial excellence in 18 categories (see below for a full list), which recognize the contribution and skill of the editor. This includes product categories such as Automotive or Fashion/Beauty; technique categories such as Comedy, Performance, Montage or Storytelling; genre categories such as Music Video or Content Promotion; and media distribution categories such as Digital Content.
The competition also includes craft categories for original music composition, audio mixing, sound design, color grading, graphic design and visual effects, and recognizes the best work emanating from the seven AICP Chapters around the country with its Best of Chapter awards, presented to the best work emanating from the respective chapters.
Each presentation culminates with a Best of Show winner, which was presented in 2017 to Editor Daniel Sherwen of Final Cut for his edit of the Under Armour spot “It Comes from Below / Bryce Harper.”
“The AICE Awards have always been the signature event for the post production community, and this year will be no different,” says Rachelle Madden, AICP VP for Post Production and Digital Production Affairs. “What’s new this year is that the post community is now part of AICP, which means many more companies will be able to participate in the competition. Our merger not only broadens the field for entrants and eligible work, but for possible jurors and Curatorial Committee members, too. We’re excited about the potential for a wider, more inclusive competition, one that recognizes and honors the best work being done in post production today.”
New this year will be an additional category in the Editorial segment for work appearing as part of a Social Media Campaign. This category joins others recognizing work in National Campaigns, Regional Campaigns and Online Campaigns.
Also new in the Editorial segment is a category for Integration of Licensed Music. Winners in this category will be determined by the skill of the editor in making a piece of licensed or pre-existing recorded music to work with the picture in achieving the entry’s communications goal.
Joining the Craft segment of the show is a corresponding new category for Licensed Music. Entries will be judged on the use of an existing performance of a song, or a licensed composition, with winners determined by how the music supports the picture and concept.
The full list of AICE Awards categories includes the following:
Editorial
- Automotive
- Comedy
- Cause Marketing
- Content Promotion and Trailers
- Dialogue/Monologue/Spoken Word
- Digital Content (90 Seconds or Under)
- Digital Content (Over 90 Seconds)
- Docu-Style
- Fashion/Beauty
- Integration of Licensed Music
- Montage
- Music Video
- National Campaign
- Online Campaign
- Regional Campaign
- Social Media Campaign
- Storytelling
- Under $50,000
Craft
- Audio Mix
- Color Grading (90 Seconds and Under)
- Color Grading (Music Video)
- Color Grading (Over 90 Seconds)
- Motion Design & Graphics
- Original Music
- Licensed Music
- Visual Effects
Regional ‘Best of Chapter’ Winners
- Best of East (Boston, NY)
- Best of Midwest (Chicago, Detroit)
- Best of Southeast (Atlanta)
- Best of Southwest (Texas)
- Best of West (L.A., San Francisco)
- Best of Florida
- Best of Minnesota (Minneapolis)
The 2018 presentation will also honor a new inductee to the AICE Hall of Fame and recognize the winners of “The Lev,” the Grand Prizes in the associations’ 2017 International Camp Kuleshov trailer competition for assistants. Members of AICP’s West Chapter are hosting the 2018 event.
To be eligible for the AICE Awards, entries must have been totally post-produced at AICP General Member companies.
About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.
