The year’s best advertising was saluted tonight at The Museum of Modern Art at a gala AICP Awards celebration and screening.
Winners for the 2023 AICP Show: The Art & Technique of the Commercial, the AICP Next Awards and the AICP Post Awards premiered earlier in the week at MoMA. The top prizes in each competition – the AICP Show’s Advertising Excellence and Advertising Excellence/Campaign winners, the Next Awards’ Most Next winner and the Post Awards’ Best of Show honoree – were highlighted at a presentation at MoMA. The screening was followed by a reception in the museum.
Judging for each of the three AICP Awards competitions were led by their respective Chairpersons: Sally Campbell, Founding Partner of Somesuch, and Chairperson of the AICP Show; Greg Hahn, Co-Founder and Chief Creative Officer at Mischief, and Judging Chair for the AICP Next Awards; and Jen Dean, Senior Editor at Cut+Run, and Chairperson of the AICP Post Awards. The Chairs, along with AICP CEO Matt Miller, headlined tonight’s MoMA gala and shared the winners with an assembled audience of hundreds of professionals from the brand, agency, production and post production ranks.
The AICP Show’s Top Honorees
The Advertising Excellence/Campaign winner for the AICP Show went to Levi’s “The Greatest Story Ever Worn” campaign comprising the spots: “Fair Exchange” and “Legends Never Die,” directed by Martin de Thurah of Epoch, and “Precious Cargo,” directed by Melina Matsoukas of de la revolución. The campaign was created by Droga5.
The Advertising Excellence winner in the AICP Show went to “The Greatest” for Apple, directed by Kim Gehring of Somesuch and created by Apple. The piece was also a winner in the categories of Direction, Performance and Licensed Soundtrack or Arrangement.
The most-awarded production companies in the AICP Show were SMUGGLER, with seven honors (one shared with Tempomedia), and the US and UK offices of Somesuch, which also earned seven honors. Partizan earned three honors, followed by Academy, MJZ and Pulse, with two honors each.
The most honored directors in the AICP Show for 2023 was Kim Gehrig of Somesuch, with six honors (one shared with Tajana Tokyo), followed by Aoife McArdle of SMUGGLER with four honors and Antoine Bardou-Jacquet of Partizan with three. The Best New Director honor went to the directing team King SHE of Every Other for their work on “Diamonds” for Apple Music. (King SHE created this piece with Every Other, and are now part of the Somesuch roster).
The most honored agency in the AICP Show was Apple, with six honors, followed by Squarespace, with four honors. BETC had three honors, while Droga5 and TBWAMedia Arts Lab had two honors each.
The AICP Next Awards Top Winners
The Most Next Award, the AICP Next Awards’ Best of Show honor, went to “McEnroe vs. McEnroe,” created by FCB New York and produced by 456 Studios /Lord + Thomas. This entry was also a winner in the Experiential, Innovation and Creative Data categories.
As the winner of Most Next, FCB New York directs a $5,000 grant from the AICP Foundation to an organization of their choosing. The agency chose Move United , which provides access and equal opportunity to participate in sports and recreation in their community, regardless of a person’s ability. Through its national network of more than 200 community member organizations, it offers programs in more than 70 different adaptive sports and serves over 100,000 individuals with disabilities of all ages each year.
The most honored agency at the Next Awards this year was FCB New York, with five honors, followed by R/GA and TBWAChiatDay with three honors and Mischief @ No Fixed Address and Goodby Silverstein & Partners with two.
The list of most honored production or development companies this year included 456 Studios/Lord + Thomas, with four honors, followed by 1stAveMachine and Sanctuary Content with two honors.
The most honored brand at the Next Awards was Anheuser Busch Michelob ULTRA, with four honors, followed by Hilton and Procter & Gamble, with two honors each.
The AICP Post Awards Top Winners
Winners of the AICP Post Awards are presented to the individual post production artists behind the winning pieces.. The Best of Show winner this year went to Editor Stephen Dunne of tenthree for “Trust is Earned” for the BBC, created by BBC Creative. The entry also won in the categories of Montage and Existing Footage.
Dunne was also the most awarded artist in the AICP Post Awards this year, with three honors. He was followed by 2D Head of Department/VFX Supervisor Ryan Knowles and Head of CG/VFX Supervisor Greg McKneally of Electric Theatre Collective, with two honors. They won in the categories of Composting and CGI for “Masterpiece” for The Coca-Cola Company, created by BLITZWORKS.
Companies whose artists earned the most honors at the AICP Post Awards included tenthree, whose artists won three honors, followed by Cabin Editing Company and Electric Theatre Collective, whose artists earned two honors each. Cut+Run also earned two honors, one of which it shared with Rock Paper Scissors and The Quarry.
The most honored agencies at the Post Awards were BBC Creative, which earned three honors, followed by Droga5 and BLITZWORKS, which earned two each. Most honored brands included BBC and Levi’s, with three honors each, followed by adidas and The Coca-Cola Company, with two each.
This year’s honoree for the AICP Post Impact Award was Hank Corwin, founder of Lost Planet, who was honored at a ceremony earlier in the day which took place at MoMA. An award-winning editor of both commercials and feature films, Corwin was recognized for elevating the role of the editor specifically, and the contributions of post production artists in general, to the overall creative impact of a piece of motion content. Artists and executives who worked under him have carried on his tradition of excellence, while his influence on how post production artists approach their work has stretched beyond commercials, to include people working on everything from films to TV series to music videos.
2023 AICP Show Fact Listing
Production Companies On Honored Work
7 Honors – SMUGGLER
Production Design – Apple – “Data Auction”
Visual Style – Squarespace – “The Singularity”
Cinematography – Squarespace -”The Singularity”
Concept – Squarespace – “The Singularity”
Concept – Squarespace – “The Singularity BTS”
Performance – The National Lottery – “A Christmas Love Story”
Original Music – Mercedes-Benz – “Be One of Many” (shared with Tempomedia)
7 Honors – Somesuch
Sound Design – Spotify – “Bad Bunny Quizz”
Direction – Bodyform – “#Periodsomnia”
Performance – Apple – “The Greatest”
Licensed Soundtrack or Arrangement – Apple – “The Greatest”
Advertising Excellence – Apple – “The Greatest”
Direction – Apple – “The Greatest”
Visual Style – Apple Music – “Run This Town”
3 Honors – Partizan
Production – Canal+ – “The Secret Of Wakany”
Production Design – Canal+ – “The Secret Of Wakany”
Concept – Canal+ – “The Secret Of Wakany”
2 Honors – Academy
Public Service Announcement – Alzheimer’s Society – “It’s Not Called Getting Old”
Cause – EE – “It’s Not Her Problem”
2 Honors – MJZ
Visual Style – Apple – “Share the Joy”
Visual Effects – Ladbrokes – “Rocky”
2 Honors – Pulse Films
Production – B&Q – “Flip”
Music Video – Harry Styles – “Music For A Sushi Restaurant”
1 Honor
ANORAK Film
Biscuit Filmworks
CANADA
DIVISION
Epoch Films, de la revolución
Every Other
Golden LA, BMP Production Co.
Happy Place
Hulu
Intergalactic Studios, Craft, Black Kite
Jyra Films
Love Song
Media.Work
Moxie Pictures, Flies Collective, Where the Buffalo Roam, Blink, Google Creative Lab
pgLang/project3, Freenjoy, Red Productions
Rebolucion
Sanctuary Content
Brigham Young University
Filmakademie Baden-Württemberg
Scoundrel
Directors On Honored Work
6 Honors – Kim Gehring
Direction – Bodyform – “#Periodsomnia”
Performance – Apple – “The Greatest”
Licensed Soundtrack or Arrangement – Apple – “The Greatest”
Advertising Excellence – Apple – “The Greatest”
Direction – Apple – “The Greatest”
Visual Style – Apple Music – “Run This Town” (with Tajana Tokyo)
4 Honors – Aoife McArdle
Visual Style – Squarespace – “The Singularity”
Cinematography – Squarespace -”The Singularity”
Concept – Squarespace – “The Singularity”
Concept – Squarespace – “The Singularity BTS”
3 Honors – Antoine Bardou-Jacquet
Production – Canal+ – “The Secret Of Wakany”
Production Design – Canal+ – “The Secret Of Wakany”
Concept – Canal+ – “The Secret Of Wakany”
1 Honor
Alfred Marroquin
Aube Perrie
Billy Boyd Cape
BRIGHTNIGHT
Daniel Warwick
Dave Free, Kendrick Lamar
Elias Omar Ben Dahhou
Fiona Jane Burgess
François Rousselet
Igor Sordokhonov
Illimitéworld
Ivan Zachariáš
Jeff Low
Jordan Bahat, Brian & Gordy
Juan Cabral
King She
Lope Serrano
Martin de Thurah, Melina Matsoukas
Nicolai Fuglsig
Oscar Hudson
Remington Butler
Sasha Rainbow
Seb Edwards
TAO/S
Tom Hooper
Tyler Okonma
Vellas
Agencies on Honored Work
6 Honors – Apple
Best New Director – Apple Music – Diamonds
Performance – Apple – “The Greatest”
Licensed Soundtrack or Arrangement – Apple – “The Greatest”
Advertising Excellence – Apple – “The Greatest”
Direction – Apple – “The Greatest”
Visual Style – Apple Music – “Run This Town”
4 Honors – Squarespace
Visual Style – Squarespace – “The Singularity”
Cinematography – Squarespace – “The Singularity”
Concept – Squarespace – “The Singularity”
Concept – Squarespace – “The Singularity BTS”
3 Honors – BETC
Production – Canal+ – “The Secret Of Wakany”
Production Design – Canal+ – “The Secret Of Wakany”
Concept – Canal+ – “The Secret Of Wakany”
2 Honors – Droga5
Advertising Excellence/Campaign – Levi’s – “The Greatest Story Ever Worn”
Editorial – Meta – “Amani”
2 Honors – TBWAMedia Arts Lab
Production Design – Apple – “Data Auction”
Visual Style – Apple – “Share the Joy”
1 Honor
adam&eveDDB
AMV BBDO
Anomaly
Google Creative Lab
Hulu
McCann London
Media.Work
neverland
New Commercial Arts, London
pgLang/Project 3
Quality Meats
R/GA US
Saatchi & Saatchi, London
Serviceplan Berlin GmbH & Co. KG
Special Group New Zealand
Spotify
Uncommon Creative Studio
VCCP
VMLY&R Mexico, Wunderman Thompson
Honored Brands
8 Honors – Apple
Best New Director – Apple Music – Diamonds
Performance – Apple – “The Greatest”
Licensed Soundtrack or Arrangement – Apple – “The Greatest”
Advertising Excellence – Apple – “The Greatest”
Direction – Apple – “The Greatest”
Visual Style – Apple Music – “Run This Town”
Production Design – Apple – “Data Auction”
Visual Style – Apple – “Share the Joy”
4 Honors – Squarespace
Visual Style – “The Singularity”
Cinematography – “The Singularity”
Concept – “The Singularity”
Concept – “The Singularity BTS”
3 Honors – Canal+
Production – “The Secret Of Wakany”
Production Design – “The Secret Of Wakany”
Concept – “The Secret Of Wakany”
1 Honor
Alzheimer's Society
B&Q
Bodyform
EE
Expedia
Golf Le Fleur
Google
Harry Styles
Hulu
Kathmandu
Kendrick Lamar
Ladbrokes
Levi's
Lyft
March Fourth
Mercedes-Benz
Meta
Movistar
Nike
Penny
Pharrell Williams
Procter & Gamble
SOS International
Spotify
The Joshua Ribera Foundation
The National Lottery
TOMORROW
Virgin Media
Sponsors help make all of the AICP awards competitions and events possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are: Cast & Crew, Advertising & Short Form Production; Universal Production Services; Wrapbook; Film Hawaii; Musicbed + Film Supply; NEED Financial Services, Inc.; Sony Pictures Studios and SoStereo.
2023 AICP Awards Sponsors Benefactors include Another Country; Aspen Travel; AwardCore; Cabin Editing Company; Carbon; Colorlab; Company 3; Cut+Run; Cutters; Directors Guild of America; Flavor; Heard City; International Digital Centre, Inc. – IDC; Istros Media Corporation; Kodak Motion Picture Film; LBBonline – Little Black Book; Optimus; SHOOT Magazine / SHOOTonline; Source Shots Slate; S’well; and Whitehouse Post.
2023 AICP Awards Patrons include asche & spencer, BMG Production Music, Island Film Group, Quixote, SAG-AFTRA, Silvercup Studios, The Roots Production Services and Vagabond Production Services.
Flavor created the graphics and design language for all three competitions, with music and sound design produced by Another Country. All showreel editing was performed at Cutters.
Established in 1992, The AICP Show is one of the most important advertising showcases in the world that’s dedicated to excellence in craft. The AICP Post Awards, which debuted in 2001, honors excellence in a wide range of post production crafts and disciplines. And the AICP Next Awards, launched in 2007, highlights the winners of the 11 Next categories, which honor innovative marketing communications.
Honorees of the AICP Show, The AICP Next Awards and The AICP Post Awards are preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study and are available for use or exhibition by the museum’s curators. All individual works and each year’s shows in their entirety can be viewed exclusively at www.aicpawards.com, the AICP Awards Archive website, while winners of the AICP Post winners can be viewed at www.aicppostawards.com. 2023 winners for all three competitions are available immediately at these addresses.
About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.
