The AICP today announced the full roster for the Curatorial Committee for the 2025 AICP Post Awards. The group, representing experts from the full gamut of post production crafts as well as from the agency and brand ranks, will meet this spring under the leadership of AICP Post Awards Chairperson James Razzall, U.S. President of Advertising, Framestore.
The extended entry deadline for the full suite of AICP Awards – which includes The AICP Show: The Art & Technique of the Commercial, and the AICP Next Awards – is Wednesday, March 5, 2025. Full entry details can be found here. The results of each show will debut during AICP Week in New York this June, and be featured at a gala celebration at The Museum of Modern Art.
One of Razzall’s key responsibilities as Chair is to form the AICP Post Awards Curatorial Committee, which will determine the selection of the final winners and choose the Post Awards Best of Show from among the category winners. “I was looking for the best people at the top level in all their respective crafts,” explains Razzall. “We aimed to be as diverse and geographically as broad as possible. And we looked for cross-discipline opinions. We strove for a mix of people, including those who curate the work, not just our peers in post but also the best people we have worked with on the brand and agency side.
“Across the board, we were looking for people with a strong voice,” Razzall continues. “Our goal is to have a proper conversation, so we can filter through to make sure the best work is being recognized. When you consider the amount of effort that’s gone into these entries and the level of craft that they exhibit, we owe them that respect and honor of judging the work thoroughly and properly.”
“The Post Awards is an important part of our annual examination of the best craft of the past year,” says Matt Miller, President and CEO of AICP. “This competition is unique in that it drills down into various technical and artistic nuances of the post production crafts and is judged by artists, producers, agencies and brands. That the finalists are then reviewed by a Curatorial Committee that reflects those ranks symbolizes the highly collaborative nature of how post production work is planned, executed and delivered.”
In addition to Razzall, the Post Awards Curatorial Committee includes 2024 Post Awards Chair Craig Duncan, President and Managing Director of Cutters Studios. Editors serving on the Committee include Stacy Peterson of Cut+Run, Chris Gipson of Republic, Sam Rice-Edwards of The Assembly Room, Matthew Hilber of The Den, Marlo Caine of Cosmo Street and Trish Fuller of Work Editorial. Director Anh Vu of Framestore Pictures is also serving on the Committee, as well as representatives from the visual effects crafts, including Phil Crowe of Parliament and Vicky Osborn of Framestore. Representing color grading are Colorists Matt Turner of No.8, Kath Raisch of Company 3 and Fergus McCall of Rare Medium. Sound Designers and Mixers on the Committee include Sloan Alexander of Human and T Terressa Tate of Heard City. Also serving, and representing the music side of the industry, is AMP National President Matt Nelson, Executive Creative Producer of Yessian Music. Agency participants include Susan Golkin, Executive Creative Director, VML Y&R; Adam Reeves, Chief Creative Officer, TBWA\Canada; and Zamile Vilakazi, Head of Production, Burrell Communications. Serving as the brand representative is Kat Friis, Executive Producer, Meta.
The AICP Show, the AICP Post Awards, and the AICP Next Awards are among the industry’s leading creative and executional benchmarks and serve as more than an awards competition. Each year, the work honored at these competitions is preserved in The Museum of Modern Art’s Department of Film’s state of the art archives for future generations to study, and are available for use or exhibition by the museum’s curators. All individual works, and each year’s shows in their entirety, can be viewed at www.aicpawards.com.
About AICP
AICP represents, exclusively, the interests of independent companies that specialize in the production and post production of commercials in various media—film, video, digital—for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as regional chapters across the country, serves as a strong collective voice for this $5 billion-plus industry. Founded in 1972, AICP assists its members by: disseminating information; representing production and post production companies within the advertising community in business circles, in labor negotiations and dealing with employment issues; and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production and post production via events and awards shows.
