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2G Expands Localization Business
- Wednesday, May. 5, 2021
Acquires the operating assets of Sub-Techs; Establishes new subsidiary in India.
2G Digital Post, the industry leader in digital supply chain solutions, announces that it has acquired the operating assets and intellectual property of Sub-Techs, a premier localization company; and its launch of a new, wholly-owned localization subsidiary in India called 2G Localization.
With this acquisition and launch, 2G is bringing a robust suite of localization services fully under its roof and expanding its global footprint. This latest expansion will add over 500 contract translators in more than 25 countries, capable of working in 40 languages and dialects to the 2G family. Sub-Techs has been an operating partner of 2G for nearly three years.
“We are delighted to announce the further expansion of our localization business,” says 2G President and CEO Jordan Jacobs. “These steps will enable us to further expand our capabilities in foreign language translation, subtitling, voice dubbing and metadata localization. It will allow us to provide a truly end-to-end service offering to our clients, something that we recognize is becoming an increasingly critical component to their operational success in the global distribution of their content.”
“We are also passionate about the security of our client’s content,” Jacobs adds. “We are working diligently to ensure that the highest standard of security protocols, which we’ve instituted in our other services over the years, get equally applied here, while taking into account and addressing the unique challenges that a distributed localization workforce brings.”
2G Digital Post is an industry leader in end-to-end digital content mastering, localization and distribution. The company prides itself on its flexibility and rapid response times to create customized solutions and workflows to meet and exceed client expectations. Over the past several years, 2G has been one of the fastest growing post production companies in the industry – particularly in digital platform distribution and localization.
Founded in 1994 and headquartered in Burbank CA, 2G provides a broad range of services to the entertainment industry, including digital content management, foreign language mastering, all aspects of localization and digital platform distribution, encoding and transcoding, QC, audio services, compression and editing.
The company has invested aggressively in capital, new hires and training during the pandemic, more than doubling its capacity during the downturn while simultaneously moving more than 75% of our work flows to remote locations to ensure continuous service, while protecting our staff. With more than 100 employees worldwide operating 24/7, 2G is well positioned to service its clients’ growing needs to help them better monetize their content libraries, as well as optimize their platforms.
2G serves over 75 clients ranging from major studios and platforms to mini majors and independent production companies, including direct uploads of content to multiple digital platforms such as Amazon, iTunes, Netflix and Pluto TV. 2G Digital is an iTunes Preferred Plus vendor and is also a founding member of the Entertainment Globalization Association.
For more information, visit www.2gdigital.com
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