- Articles | Series
- Columns | Departments
- Publicity News
- Events Calendar
- PDF Back Issues
- Trending Now
- My Membership
420 NEWS--Green Point Creative, First-Ever Content Agency Focusing On Marijuana Legalization, Launches
Clients Including Marijuana Policy Project And Drug Policy Alliance
- Wednesday, Apr. 20, 2016
Marking 420 2016, Green Point Creative, the first-ever creative content agency focused on marijuana legalization, a division of award-winning creative audio post house HOBO, has launched. Green Point is working with a broad range of advocacy groups on a variety of television, radio and web ads targeting states where decriminalization and legalization are on the ballot. Additionally, the company continues to self-produce PSA campaigns entitled “End Prohibition Now.”
Among the services Green Point offers includes: concept development/copywriting, strategic messaging, production, music and post-production.
In addition, Green Point has brought on Jon Mackey as Green Point’s Managing Director. Prior to joining Green Point, Mackey co-founded independent record label Cadence Collective.
“It’s gratifying to help organizations that are working tirelessly toward the same goal, and who could benefit from creative resources like the ones we offer,” says Mackey.
Green Point and HOBO founder Howard Bowler notes that during the past year creating the “End Prohibition Now” PSA campaign, designed to help reform the nation's byzantine drug policy, the spots have gained attention nationally with the company fielding requests to produce more of them, which lead to the launch of Green Point Creative.
Click here to see all of the “End Prohibition Now” PSAs.
“The more I learned about the origin of prohibition, the more I was determined to help change these punitive drug policy laws,” Bowler says. “We are working with the Marijuana Policy Project (MPP) and other advocacy groups developing new spots for web and broadcast.”
Recent work includes a radio campaign for Vermont’s branch of the MPP where lawmakers are debating legislation for recreational use.
Bowler adds, “Last year alone 700,000 people were arrested on marijuana related charges. It makes no sense. Organizations like MPP, NORML, LEAP, and others are in need of professional creative marketing support and that’s where Green Point comes in.”
About Green Point Creative
Green Point Creative, a division of HOBO, is a creative content agency geared toward the legalization of cannabis in the United States. The company seeks to provide top tier content for those trying to dismantle the destructive system that is marijuana prohibition. It’s a collective of creative & business folk who are helping to educate the public on the truth of the origin of cannabis prohibition. www.greenpointcreative.com