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    Home » Acclaimed Director Kristyna Archer Joins ArtClass

    Acclaimed Director Kristyna Archer Joins ArtClass

    By Andrew CohenFriday, October 14, 2022Updated:Tuesday, May 14, 2024No Comments5211 Views
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    Kristyna Archer

    Archer is the latest versatile artist to join the next-gen live-action & post-production studio

    LOS ANGELES -- (SPW) --

    Next-Gen production and post-production company ArtClass has welcomed director Kristyna Archer to the roster. The acclaimed director has led many illustrious projects including work with UberEats, Google Play, Capital One, and Pantene. 

    Archer is an interdisciplinary artist who works across film, photography, and design with a passion for creating thought-provoking, visually compelling, work through a lens of hyperrealism. Her recent accolades include Best Fashion Film by the London Fashion Film Festival and Best Concept Film by the Canadian International Fashion Film Festival for her fashion short "Musical Chairs: A Battle Royale." She received nominations for the Next Generation Award by the Berlin Commercial Awards; her quarantine film "A Beginner's Guide to Quarantine from a Born-Again Optimist" was featured as a part of Shiny Picks and various film festivals internationally. She has won 5 Telly awards for her Pantene Pro-V "Ban the Bun" #Buntervention spot and her MommyBahama.com project brought home a Webby, an ADC award, and was featured in Adweek.

    “I am over the moon about signing Kristyna to the ArtClass roster,” said ArtClass’ Managing Director Rebecca Niles. “I’ve had my eye on her for years, connecting at various touch points throughout our careers, with the timing never being quite right. Kristyna’s work is a love letter to what we are building here at ArtClass; she has dynamic range, her voice is unique, and she brings such an important point of view to the table – a level of artistry that I could not be more excited to support and expand together.”

    “I reconnected with Rebecca after knowing each other for years, and it felt quite kismet,” shared Archer. “Her new chapter growing ArtClass the past few years crossed with the new chapter of my career. I was very impressed by ArtClass’ forward-thinking production model with a roster of talent progressively pushing boundaries all in their own right, and I felt right at home.  As I’ve been witnessing Rebecca make all the right moves to build the best team of strong EPs and reps, it got me even more excited, and I can’t wait to see what the future holds for us.”

    Other successful campaigns that Archer has contributed to include SanoFi, Beekeeper’s Naturals, Olly, and Ninja. At ArtClass, she will spearhead projects across a variety of clients on behalf of the innovative studio.

    About ArtClass
    ArtClass is a next-gen live-action & post-production studio founded by award-winning director Vincent Peone and veteran producer Geno Imbriale. 

    ArtClass is a team of award-winning directors, producers, editors, writers, and designers dedicated to creating boundary-breaking work with agencies and brands.

    ArtClass is committed to producing branded content and projects of every scale and size with artistry at the forefront, from traditional commercials to digital activations and long-form feature films. 

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    ArtClassContent.com

    Sarah X. Wray sarah@artclasscontent.com
    ArtClass
    Contact via email
    SPW Category:People on the Move
    Tags:entertainmentDirectorArtClass. productionpost production



    Morgan & Morgan’s “Power Move” Campaign Makes A Splash With a Merman Lifeguard

    Monday, August 3, 2026
    Still image from "Merman"

    Morgan & Morgan continues its unique, comedic approach to legal advertising with the latest installment of its national “Power Move” campaign. The firm's newest spot “Merman,” dives headfirst into the absurd and surfaces with the same sharp wit that has defined the campaign from the start.   The spot opens at a public pool, zooming in on the unlikely lifeguard on duty. He watches over the pool with the calm confidence of someone who was literally born for this job. The twist: he’s a merman. When a woman suddenly finds herself in “distress”, the merman lifeguard springs into action, diving into the pool and cutting effortlessly through the water to her rescue. Equal parts heroic and completely unhinged, the spot closes with the merman gliding her to safety followed by a perfectly timed dolphin call.   The campaign’s trademark closer quickly follows: “Having a merman as your lifeguard is a power move. Hiring America's largest injury law firm after an injury? That's a power move, too.” Read More

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