Actor/Writer/Comedian Adam DeVine is doing some Game Day shopping for his wife, Chloe (who appears as herself), in “You Got Cirkul?” the hydration brand’s first foray into Super Bowl advertising. The spot was written by Cirkul co-founders Garrett Waggoner (CEO) and Andy Gay (President), directed by Peter Berg, and edited by partner/editor Einar of Union.
Cirkul is going big, to the tune of 100,000 Starter Kits given away as part of the campaign.
In the commercial, DeVine embarks on a frantic journey to find a Cirkul water bottle for his wife. As he searches desperately throughout the town, he inadvertently places an order for 100,000 bottles using his phone’s AI.
The comedic narrative not only highlights the hydration brand’s unique product offering – innovative flavor cartridges designed for reusable water bottles – but also showcases the lengths that fans will go to for hydration.
“Editing Cirkul’s first Super Bowl commercial was a blast,” says Einar. “Working with the passionate team at Eagle Eleven and with our fantastic Cirkul clients was a privilege from start to finish. They made it easy to bring their vision to life.”
About Union
Union Editorial has offices located in Los Angeles, New York, and London, where it maintains an alliance with Marshall Street Editors. The company also develops and produces original content. Other Union companies include Hunter, which provides finishing services, vfx, graphics and mix for commercials, features and gaming. Union is presided over by Partner/Managing Director Michael Raimondi alongside Executive Producer Joe Ross, Partner/Managing Director Caryn Maclean alongside Executive Producer Melissa Lubin in NY, and Logan Aries, Executive Producer of Hunter. The Union roster is comprised of Partner/Editors Jim Haygood, Einar Thorsteinsson, Jay Friedkin, Sloane Klevin, Marco Perez, Merritt Duff, Graham Turner, and Chris Huth, editors Daniel Luna, Laura Milstein, Jason Lucas, Karen Kourtessis, Kevin Ray, Rachael Connelly, Zach Kashkett, Andrea MacArthur, Amanda Perry, Justin “Q” Quagliata, Vinnie Hobbs, Rodrigo Brazão, Rick Lawley, and Jono Griffith, as well as select projects with Guicho Flores, Teddy Gersten, Tim Thornton-Allan, Matt Chesse, John Mayes, Spencer Ferszt, and the Marshall Street roster.
