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    Home » Adria Petty Joins Wondros

    Adria Petty Joins Wondros

    By wondrosThursday, December 3, 2015Updated:Tuesday, May 14, 2024No Comments9490 Views
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    Adria Petty
    LOS ANGELES -- (SPW) --

    Founder Jesse Dylan announced that Adria Petty has joined the collective of noted directors at Los Angeles-based Wondros. Petty joins Wondros at a very active time and is best known for her versatile story telling skills steeped in pop culture, iconography and creativity. She is well known for her work in commercials and music videos with a long list of credits including projects for such historic brands as: Lancôme, Alexander McQueen, Target, Converse, Hershey’s and McDonald’s.  She has directed over 50 music videos for top artists such as: Beyoncé, Coldplay, Rihanna and Regina Spektor.  She has also garnered numerous MTV Music Video Award nominations and took home the MTV Moonman for best editing for Beyoncé’s ‘Countdown’ in 2012.

    “We could not be happier to have Adria join the Wondros family.  Her work in beauty and fashion delves deeply into a celebration on screen; she has a unique way of melding music, design and the arts with an eye towards classic cinema,” stated Wondros’ Chief Creative Officer Anne-Marie Mackay.

    “I am excited to begin this next phase of my career with the team at Wondros.  Both Jesse and Anne-Marie have been friends and mentors of mine for many years.  Joining Wondros is like a homecoming; I know I will have the support behind me to help tell unique narratives in the traditional and digital forms of integrated content and story telling,” stated Petty.

    Petty is a graduate of Sarah Lawrence College in New York and she also attended The Tisch School of the Arts as a graduate student.  She cut her teeth in New York Film production with award winning directors Jonathan Demme and Penny Marshall.  In 2008 she directed her first feature film, ‘Paris, Not France’, the controversial documentary about Paris Hilton and the culture of celebrity.  Her second film produced in 2010, was a concert feature titled, ‘Regina Spektor: Live in London’.

    About Wondros
    Wondros is a strategic consultancy and media production company.  By channeling the skill sets of a coalition of filmmakers, producers and talent, Wondros creates content in the service of ideas that change culture. http://www.wondros.com
     

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    SPW Category:People on the Move
    Tags:DirectorAdria PettyLos AngelesWondros



    Stephen Arnold Music Ignites The 2025 MLS Cup Final with Bold Sonic Branding

    Wednesday, December 10, 2025
    Stephen Arnold Music provided dynamic sonic branding for MLS Cup Final.

    Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, provided dynamic sonic branding and music production for the 2025 MLS Cup Final won by Inter Miami CF in a historic clash with Vancouver Whitecaps FC. The championship match was played on Saturday, December 6, at Chase Stadium in Fort Lauderdale, Florida and broadcast globally on FOX and Apple TV. SAM worked in collaboration with MLS Senior Manager, Operations Grace Leonard. This year’s final was especially exciting as it pitted Inter Miami’s Lionel Messi—widely regarded as the Greatest Of All Time—against Vancouver’s German star Thomas Müller. For the Cup Final, SAM delivered tracks from The Vault – SAM’s production music library – supporting the pre-game intro video, screened live in-stadium, and the post-game trophy ceremony, appearing both in-stadium and on broadcast. For each track, SAM provided stems and custom sub-mixes, giving MLS a comprehensive set of audio assets to shape their creative vision. To get fans hyped, music for the intro video featured a dramatic, trailer-esque sound with orchestral and synthesized instrumentation, and heart-pounding percussion. The inspirational theme used while Messi and company hoisted the cup was based on a hybrid orchestral-meets-hip-hop track reflecting MLS’s high-energy brand and the momentous occasion. “For U.S. soccer fans, the MLS Cup Final is one of the most anticipated and emotional sports events of the year, especially when Lionel Messi is involved” says Whitney Arnold, SAM President of Music Services. “Collaborating with MLS’s incredible creative team allowed us to select music that captured the intensity and pride surrounding this matchup, elevating the experience for fans in the stadium as well as those watching... Read More

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